FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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The Best Word Games to Get Competitive Over
Word games are the best because anyone can play them. You use words all day, every day. Even if you’re not speaking or writing, your thoughts are made of words. You know how to use… READ MORE
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Writing for Love vs. Money
“Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.” – Moliere Depending on what stage of your career you’re at (as a writer),… READ MORE
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3 Vocabulary-Building Games to Play with Toddlers
Why is little Johnny across the road speaking in full sentences while your little darling is stuck on goo, ga and dljhkfwncsjadjbhlk? It could be because you’re not teaching her to use her words. Don’t… READ MORE
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The Lost Art of Letter Writing
Can you believe there was actually a time when waiting on someone’s reply lasted weeks, if not months? And people these days struggle to respond to texts in the same day, blaming it on “being… READ MORE
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Praise the Post-it Note
Bookmark, reminder, confession, lunch note, organizer, art medium — you name it. Post-its have played the role. Sex and the City’s Carrie Bradshaw even got dumped with one. Heck, the notes outlining this blog post… READ MORE
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The Beauty and Meaning Behind Your Handwriting
Our handwriting says a lot about us. As graphologists (people who analyze handwriting) will tell you, it can reveal thousands of character traits. So you might want to consider typing out that ransom letter to… READ MORE
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A quick experiment
The other day, Dan’s two-and-a-half-year-old discovered this video on YouTube. Click the link and skip ahead to the 1:47 point and watch the Lion song. It’s less than a minute. Do it now then come back… READ MORE
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We love Donald Trump. Seriously.
By Dan & Gina Now, now…before you get all judgmental and “well-I’d-never-work-with-these-idiots,” just keep reading. We don’t love the Donald’s adversarial, bullying approach. We don’t love his propensity to incite violence. And if he had… READ MORE
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Watch Your Commands: Ad Words That Bite
When you’re advertising to people, you need to be approachable. Think of how you’d talk to someone if you knocked on their door. You have a very short period of valuable time in which to… READ MORE