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    Brand Messaging, Content Writing, Copywriting,
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    Choose your words wiselyTM
    • You know the AI vibe when you read it.

      But why does the AI vibe take away from what you’re reading? The first line of an Italian paper by Francesca Simion from the Center for Cognitive Neuroscience and the University of Padova and Elisa Di Giorgio from the Center for Mind/Brain Sciences and University of Trento says it all about the AI vibe: “The ability to… READ MORE

    • AI-generated writing’s impossible-to-meet standard 

      Everyone wants to use AI-generated writing. No one wants to receive it. In 2026, the winner of a science photography prize was disqualified for using generative AI in his entry. The decision was made after complaints on the content organizer’s LinkedIn page that the winning entry seemed fake. Before the accusations started flying and were eventually proven,… READ MORE

    • The Right Moment for a Perfectly Timed Curse Word

      Even those who aren’t avid cursers will let an F-bomb out at the appropriate time. WTF? There’s an appropriate time to swear? All you polite rule-followers may want to listen up because we’re about to… READ MORE

    • Taking Ownership: What Makes Words Ours?

      Just like the idiosyncrasies of our personalities, our vocabularies make us distinctly who we are — or at least make us sound like who we are. Look at a block of written text someone you… READ MORE

    • The Best Word Games to Get Competitive Over

      Word games are the best because anyone can play them. You use words all day, every day. Even if you’re not speaking or writing, your thoughts are made of words. You know how to use… READ MORE

    • Writing for Love vs. Money

      “Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.” – Moliere Depending on what stage of your career you’re at (as a writer),… READ MORE

    • 3 Vocabulary-Building Games to Play with Toddlers

      Why is little Johnny across the road speaking in full sentences while your little darling is stuck on goo, ga and dljhkfwncsjadjbhlk? It could be because you’re not teaching her to use her words. Don’t… READ MORE

    • Are #WeddingHashtags Taking Away the Magic?

      #JohnAndJaneGetHitched. #MacDonaldWedding. #MrAndMrsBonacini. #HappilyEverWilson. If you’ve been on Instagram in the past year or so, you’ll have seen your fair share of these. Custom wedding hashtags have become a normal part of tying the knot.… READ MORE

    • The Lost Art of Letter Writing

      Can you believe there was actually a time when waiting on someone’s reply lasted weeks, if not months? And people these days struggle to respond to texts in the same day, blaming it on “being… READ MORE

    • Praise the Post-it Note

      Bookmark, reminder, confession, lunch note, organizer, art medium — you name it. Post-its have played the role. Sex and the City’s Carrie Bradshaw even got dumped with one. Heck, the notes outlining this blog post… READ MORE

    • The Beauty and Meaning Behind Your Handwriting

      Our handwriting says a lot about us. As graphologists (people who analyze handwriting) will tell you, it can reveal thousands of character traits. So you might want to consider typing out that ransom letter to… READ MORE

    • A quick experiment

      The other day, Dan’s two-and-a-half-year-old discovered this video on YouTube. Click the link and skip ahead to the 1:47 point and watch the Lion song. It’s less than a minute. Do it now then come back… READ MORE

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