FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
PREVIOUS FEATURE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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The Lost Art of Letter Writing
Can you believe there was actually a time when waiting on someone’s reply lasted weeks, if not months? And people these days struggle to respond to texts in the same day, blaming it on “being… READ MORE
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Praise the Post-it Note
Bookmark, reminder, confession, lunch note, organizer, art medium — you name it. Post-its have played the role. Sex and the City’s Carrie Bradshaw even got dumped with one. Heck, the notes outlining this blog post… READ MORE
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The Beauty and Meaning Behind Your Handwriting
Our handwriting says a lot about us. As graphologists (people who analyze handwriting) will tell you, it can reveal thousands of character traits. So you might want to consider typing out that ransom letter to… READ MORE
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A quick experiment
The other day, Dan’s two-and-a-half-year-old discovered this video on YouTube. Click the link and skip ahead to the 1:47 point and watch the Lion song. It’s less than a minute. Do it now then come back… READ MORE
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We love Donald Trump. Seriously.
By Dan & Gina Now, now…before you get all judgmental and “well-I’d-never-work-with-these-idiots,” just keep reading. We don’t love the Donald’s adversarial, bullying approach. We don’t love his propensity to incite violence. And if he had… READ MORE
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Watch Your Commands: Ad Words That Bite
When you’re advertising to people, you need to be approachable. Think of how you’d talk to someone if you knocked on their door. You have a very short period of valuable time in which to… READ MORE
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Texting Etiquette for Saying What You Mean
As many of your arguments can probably attest, intent in text messages is often lost. Tone and body language aren’t there, so words have to speak for themselves. While we often do our best to… READ MORE
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How to Read a Speech Someone Else Wrote (and Own It)
A while back, we wrote about how to write a speech for someone else. So we thought it was only fair to write about what to do with it once it’s done. Because we know… READ MORE
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Save the Writing; Better Say it Aloud
As much as we love to advocate for the written word, there are some things you simply wouldn’t want to see in an email, text message or on social media before hearing it directly. Seeing… READ MORE
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How to Write a Speech for Someone Else
You’re a wordsmith, a whiz with words, a connoisseur of content, a prodigy of prose — you get the idea. So in light of that, your non-wordsmith colleagues come to you to write their speech.… READ MORE