FEATURED
-
What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
-
What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
-
Interesting!
We’re not fans of overusing exclamation marks. Like swear words, using exclamation marks sparingly enhances their meaning. Or so we believe. The upcoming generation doesn’t think so. According to a 2015 CBC article, The exclamation… READ MORE
-
We Love When This Happens
First of all, any game that requires a tie to play is our kind of game (we’re classy like that). Then “Game of Words” sold us because, well, y’know…. Coming across a great use of… READ MORE
-
Titles Shmitles
We don’t have titles at Re:word. We have job descriptions. And they’re really easy. Dan’s a copywriter. So is Alex. Gina’s a copyeditor. Marie-Claude and Martine are translators. “But wait…how are clients supposed to know… READ MORE
-
Apple’s Upset Core
Apple’s dashboard comes with a great dictionary/thesaurus. It’s intuitive. It’s easy to access. And for an offline tool, it’s impressively comprehensive. We use it all the time and, until this week, had nothing negative to… READ MORE
-
Talking to your Kids about English Class
There comes a point in every high school student’s life when they wonder why they have to take English. “I know how to speak,” they’ll say. “And I know how to write.” How is reading… READ MORE
-
So You Wanna Be a Re:word copywriter
We get it. It’s a great gig. Here’s why: There’s no heavy lifting. Sure, there’s metaphorical heavy lifting in copywriting, like when you have to find one or two words to (a) express a massive… READ MORE
-
How to Write a Resignation Letter
As much as you probably can’t wait to drop the bomb and get outta there, the actual drop itself can be a bit daunting when the time comes to resign from your job. You want… READ MORE
-
How to Choose the Perfect Book as a Gift
We like to include books as part of every birthday gift. Sometimes they’re novels, other times they’re books of quotes like the one above. And they’re never the whole gift, so don’t think we’re those… READ MORE
-
The Right Moment for a Perfectly Timed Curse Word
Even those who aren’t avid cursers will let an F-bomb out at the appropriate time. WTF? There’s an appropriate time to swear? All you polite rule-followers may want to listen up because we’re about to… READ MORE
-
Taking Ownership: What Makes Words Ours?
Just like the idiosyncrasies of our personalities, our vocabularies make us distinctly who we are — or at least make us sound like who we are. Look at a block of written text someone you… READ MORE