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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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Talking to your Kids about English Class
There comes a point in every high school student’s life when they wonder why they have to take English. “I know how to speak,” they’ll say. “And I know how to write.” How is reading… READ MORE
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So You Wanna Be a Re:word copywriter
We get it. It’s a great gig. Here’s why: There’s no heavy lifting. Sure, there’s metaphorical heavy lifting in copywriting, like when you have to find one or two words to (a) express a massive… READ MORE
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How to Write a Resignation Letter
As much as you probably can’t wait to drop the bomb and get outta there, the actual drop itself can be a bit daunting when the time comes to resign from your job. You want… READ MORE
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How to Choose the Perfect Book as a Gift
We like to include books as part of every birthday gift. Sometimes they’re novels, other times they’re books of quotes like the one above. And they’re never the whole gift, so don’t think we’re those… READ MORE
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The Right Moment for a Perfectly Timed Curse Word
Even those who aren’t avid cursers will let an F-bomb out at the appropriate time. WTF? There’s an appropriate time to swear? All you polite rule-followers may want to listen up because we’re about to… READ MORE
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Taking Ownership: What Makes Words Ours?
Just like the idiosyncrasies of our personalities, our vocabularies make us distinctly who we are — or at least make us sound like who we are. Look at a block of written text someone you… READ MORE
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The Best Word Games to Get Competitive Over
Word games are the best because anyone can play them. You use words all day, every day. Even if you’re not speaking or writing, your thoughts are made of words. You know how to use… READ MORE
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Writing for Love vs. Money
“Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.” – Moliere Depending on what stage of your career you’re at (as a writer),… READ MORE
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3 Vocabulary-Building Games to Play with Toddlers
Why is little Johnny across the road speaking in full sentences while your little darling is stuck on goo, ga and dljhkfwncsjadjbhlk? It could be because you’re not teaching her to use her words. Don’t… READ MORE