FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
PREVIOUS FEATURE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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Space to Think
If you’ve ever been to our office, the first thing that jumps out at you is the 28-foot ceiling height. This differs sharply from our last office where the ceilings were a paltry nine feet.… READ MORE
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Our Take on Trump
Most of the time, we leave our politics at home. But this time isn’t like most times. And because we’re all about words that’s what we’re going to talk about today, specifically the words Mr.… READ MORE
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Extra Effort
Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times. And… READ MORE
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Motherfucker. Think About It.
Maclean’s, one of Canada’s finest magazines, and Dan’s favourite, recently put out a video about the history and etymology of swear words. It’s interesting, but the one line that made us think the most was… READ MORE
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We’re Hiring
The problem with writing is the immediacy and relative ease by which something can be changed. It doesn’t take a ton of effort to open a copy deck on your computer and do something different.… READ MORE
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The Dream Client is a Dream No More
We’re not horn-tooters. For the most part, we sit in our little office pounding out words. We get happy when a client gives us the opportunity to make ourselves laugh. We get happier when someone… READ MORE
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Interesting!
We’re not fans of overusing exclamation marks. Like swear words, using exclamation marks sparingly enhances their meaning. Or so we believe. The upcoming generation doesn’t think so. According to a 2015 CBC article, The exclamation… READ MORE
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We Love When This Happens
First of all, any game that requires a tie to play is our kind of game (we’re classy like that). Then “Game of Words” sold us because, well, y’know…. Coming across a great use of… READ MORE
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Titles Shmitles
We don’t have titles at Re:word. We have job descriptions. And they’re really easy. Dan’s a copywriter. So is Alex. Gina’s a copyeditor. Marie-Claude and Martine are translators. “But wait…how are clients supposed to know… READ MORE
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Apple’s Upset Core
Apple’s dashboard comes with a great dictionary/thesaurus. It’s intuitive. It’s easy to access. And for an offline tool, it’s impressively comprehensive. We use it all the time and, until this week, had nothing negative to… READ MORE