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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM
    • You know the AI vibe when you read it.

      But why does the AI vibe take away from what you’re reading? The first line of an Italian paper by Francesca Simion from the Center for Cognitive Neuroscience and the University of Padova and Elisa Di Giorgio from the Center for Mind/Brain Sciences and University of Trento says it all about the AI vibe: “The ability to… READ MORE

    • AI-generated writing’s impossible-to-meet standard 

      Everyone wants to use AI-generated writing. No one wants to receive it. In 2026, the winner of a science photography prize was disqualified for using generative AI in his entry. The decision was made after complaints on the content organizer’s LinkedIn page that the winning entry seemed fake. Before the accusations started flying and were eventually proven,… READ MORE

    • A request.

      If you’re one of those people who correct people’s spelling on social media, we kindly ask you to stop doing that. It’s annoying. It serves absolutely no purpose other than to embarrass. And honestly, if… READ MORE

    • Author review: Nick Bland

      As of this writing, Re:word has three heirs apparent, all under the age of four. Naturally, we’re preparing them to take over as soon as possible so we can retire to the yacht. That means… READ MORE

    • The Animaniacs make us jealous

      Watch this. Then watch this. Then try to say they’re not the most brilliantly written songs you’ve heard today. You won’t be able to, because they’re objectively brilliant. Think about it: Putting 171 countries and… READ MORE

    • A most versatile two-letter word.

      “Yo.” It can be a greeting (Yo, guy!), an expression of excitement (Yo, that’s dope!), a shortening of “your” for effect (Yo mama), a request for a moment to formulate your thoughts (like these dudes… READ MORE

    • The Best Advertiser on Earth

      Volkswagen comes close. So does Nike. MasterCard hit a few out of the park. But from where we sit, nobody does it better than The Economist. If you’ve never heard of The Economist, it’s a… READ MORE

    • 2017 and the Return of Listening

      It seems you can’t go anywhere without meeting someone who thought 2016 was a steaming pile of horse crap. And what’s amazing is how varied the reasons for discontent are: from Bowie to Brexit to… READ MORE

    • We Love This

      We recognize that alcohol abuse is a disease. But this post isn’t about that. This post is about a fantastic play on words that had us giggling for at least a few minutes, and stirred… READ MORE

    • Space to Think

      If you’ve ever been to our office, the first thing that jumps out at you is the 28-foot ceiling height. This differs sharply from our last office where the ceilings were a paltry nine feet.… READ MORE

    • Our Take on Trump

      Most of the time, we leave our politics at home. But this time isn’t like most times. And because we’re all about words that’s what we’re going to talk about today, specifically the words Mr.… READ MORE

    • Extra Effort

      Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times. And… READ MORE

    More messaging that matters

    If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.