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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    416-800-9257 | 1-855-800-9257 | info@reword.ca
    Choose your words wiselyTM

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    • What’s a We Count, and why should you do one?

      Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE

    PREVIOUS FEATURE

    • What’s a thought leadership “first reader?”

      Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE

    • The Animaniacs make us jealous

      Watch this. Then watch this. Then try to say they’re not the most brilliantly written songs you’ve heard today. You won’t be able to, because they’re objectively brilliant. Think about it: Putting 171 countries and… READ MORE

    • A most versatile two-letter word.

      “Yo.” It can be a greeting (Yo, guy!), an expression of excitement (Yo, that’s dope!), a shortening of “your” for effect (Yo mama), a request for a moment to formulate your thoughts (like these dudes… READ MORE

    • The Best Advertiser on Earth

      Volkswagen comes close. So does Nike. MasterCard hit a few out of the park. But from where we sit, nobody does it better than The Economist. If you’ve never heard of The Economist, it’s a… READ MORE

    • 2017 and the Return of Listening

      It seems you can’t go anywhere without meeting someone who thought 2016 was a steaming pile of horse crap. And what’s amazing is how varied the reasons for discontent are: from Bowie to Brexit to… READ MORE

    • We Love This

      We recognize that alcohol abuse is a disease. But this post isn’t about that. This post is about a fantastic play on words that had us giggling for at least a few minutes, and stirred… READ MORE

    • Space to Think

      If you’ve ever been to our office, the first thing that jumps out at you is the 28-foot ceiling height. This differs sharply from our last office where the ceilings were a paltry nine feet.… READ MORE

    • Our Take on Trump

      Most of the time, we leave our politics at home. But this time isn’t like most times. And because we’re all about words that’s what we’re going to talk about today, specifically the words Mr.… READ MORE

    • Extra Effort

      Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times. And… READ MORE

    • We’re Hiring

      The problem with writing is the immediacy and relative ease by which something can be changed. It doesn’t take a ton of effort to open a copy deck on your computer and do something different.… READ MORE

    • The Dream Client is a Dream No More

      We’re not horn-tooters. For the most part, we sit in our little office pounding out words. We get happy when a client gives us the opportunity to make ourselves laugh. We get happier when someone… READ MORE

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