PRODUCT DESCRIPTIONS
Close the sale.
Yes, customers have to buy into you before they buy from you. But when they’re ready to spend, a Re:word copywriter will give them juicy product descriptions that compel consideration and tell why they can’t go another day without what you’re selling.
Your product descriptions will be:
- Simple, so readers aren’t confused even if they’re skimming
- Punchy, so shoppers aren’t bored by the details
- In your tone, so visitors aren’t jarred by inconsistency
- Honest, so customers aren’t disappointed after they say yes
- Mistake-free so prospects aren’t turned off right at the end
Your product descriptions will be just long enough.
They’ll have everything a prospect needs to choose buying from you, without anything that could throw them off-course or bore them into leaving. If that means it’s only 15 words, great. If it means 1,500 words, fine. Whatever it takes.
Your product descriptions will stand out from your competitors.
You know your ideal prospect will be shopping around, most likely in a sea of sameness. But you won’t be there. You and your product stand alone in the crowd with a product description that only you can display.
We do the competitive analysis.
We can only help you rise above the crowd when we know where they’re hovering. So we check all the products an ideal prospect may choose over yours. We use that knowledge as our starting point for making sure your product descriptions are unique.
Your product descriptions will feel like they belong together.
Someone browsing will know they’re still in your sphere, regardless of how many product descriptions they flip through. And they’ll get the vibe you’re going for easily as the information you’re conveying.
We use the products we’re describing.
We think first-hand experience with a product adds credibility to the description. Otherwise, it’s like writing a review for a movie you never saw. We then turn your product’s features into simple benefits your ideal prospect can understand.
Re:word product description copywriting is billed by the project.
Some product descriptions will be longer than others. Some will require more research or back-and-forth with you. And some will essentially write themselves. It all evens out in the end, and that’s how we treat it. You won’t have to be mindful of hours, words or sending feedback.
We take feedback like pros.
You know better than us what needs to be said about your products and what your audience needs to hear or read. If the tone or content of a product description needs to be revised, we’ll stay on it until it’s done.
Copyediting and proofreading your presentation copy.
Your Re:word copyeditor will put our consumer hat on to make sure your product descriptions are understandable and easy enough to follow. If they’re not, we’ll show you where and why, and present alternatives. Then we’ll put our CEO hat on to make sure your product description copy is on brand, truthful and mistake-free.
French translation for your product descriptions.
Butchering someone’s language isn’t the best way to make a sale, and it’s disrespectful to someone ready to give you money. Our French translation team will make sure you mic-drop every description: Here’s what it is. Here’s what it does. Here’s why you should want it. Boom.