HOOKLINES™ | COPYWRITING
The best version of your story.
Ten elevator pitches for different aspects of your business that position you as the hero in your ideal prospect’s story. Unique responses for the questions your ideal prospect will ask at every stage of the buying cycle. And the words you need for any yes you want.
Your Hooklines will be your most important business document.
With your Hooklines, you can…
- Guide how you write and speak about yourself or your business.
- Prime before networking events.
- Inspire external marketing partners.
- Empower sales teams and new hires.
- Generate topics for content writing.
- Prompt AI tools to deliver usable material.
With your Hooklines, others will know…
- What you want people to think about your company.
- How they should present themselves and represent the company.
- Who your company should or shouldn’t choose as a partner or influencer.
- When they should break out specific talking points.
- Where you want to begin external marketing partner briefs.
- Why they should or shouldn’t pursue an idea, execution or approach.
The benefits of having Hooklines:
- Stay out of writer’s block with an evergreen cheat sheet for any content you create. Pick a sentence or phrase from your Hooklines and go.
- Get better work from your creative partners in less time by giving them your Hooklines as a jumping-off point for their ideation.
- Improve the output from your AI tools by using your Hooklines as prompts. GPT can create the filler copy, but the main message will be all you.
- Have all your new hires singing the same song by slipping your Hooklines into their welcome packages.
- Walk confidently into any room ready to tell the best version of your story. Your Hooklines fit nicely on your phone, and a quick glance is all you need.
The Hooklines process:
One.
We have a first chat to get familiar with your business.
Two.
We send you a detailed intake form to get you thinking deeply about your business. It may be a bit uncomfortable, but that’s the point.
Three.
We have a follow-up call to discuss your answers and ask any additional question
Four.
We present options the first two Hooklines to establish tone and vibe. Think of this as an elevator pitch for a one-floor ride. We’ll tweak until we’re all happy.
Five.
Guided by your first two Hooklines, your intake form and the additional research we do, we’ll present your complete Hooklines and tweak until we’re all happy. Then, we can decide as a team where to apply your Hooklines first.
A Re:word copywriter will prepare your Hooklines
Your Hooklines will become your go-to boilerplate copy at every point in the funnel. You can copy and paste them verbatim into signage or video titles or pitch decks. And you can present them to employees or creative partners as examples of your tone.