HOOKLINES™ BRAND STORYTELLING FOUNDATION
Talk to prospects
instead of at them.
Focus on them instead of you to win the yes you want. Your Hooklines are the answers to the many iterations of “what’s in it for me” from contact to contract.
What changes?
People will know exactly why to choose you because you’ll have a brand story only you can tell.
Copy you put out there will land, and you’ll spend less on marketing to get results.
Trust will scale quicker when you reinforce the outcomes instead of features.
Selling channels will work harder as prospects feel compelled to stop, read and respond.
Conversations will last longer when you can address prospects’ questions with confidence.
Vendors will produce stronger work when you inspire them with benefits to dramatize.
What improves?
How you and your team present your brand story to clients and prospects.
Where you start your brand story to engage an audience you’re in front of specific talking points, to whom, and how you phrase them.
What to lead with
Where to begin briefing external marketing partners.
Why to pursue or move off an idea.
Who to select or reject as a partner or influencer.
More benefits to having Hooklines:
- Stay out of writer’s block with a jumping-off point for any content you create. It’s all useable copy that can also spark ideas and directions.
- Improve your AI’s output by using your Hooklines as prompts. The message will be uniquely yours, even if the filler copy isn’t.
- Walk confidently into any room ready to tell the best version of your story. Your Hooklines fit on your phone, and a quick glance is all you need.
See how your Hooklines would look.
The Hooklines process:
One.
A 15 minute chat to get familiar with your business.
Two.
A detailed intake form to get you thinking about your business from your prospect’s point of view. It can be uncomfortable, but that’s the point.
Three.
A one-hour follow-up call to discuss your answers and ask any additional questions.
Four.
Options for the first two Hooklines to establish tone and vibe. Think of it as an elevator pitch for a one-floor ride.
Five.
Your complete set of Hooklines, ready to use.
The process can take less than two weeks. And you can have us rewrite or update an outdated asset. Most choose their website.
See your Hooklines in action. Then you’ll know how to use them yourself.
Your Hooklines are practical.
Rather than describe your voice, vibe and vocabulary, your Hooklines use all three to tell your story. In this way, they complement your brand’s visual guidelines. And they help anyone in your company get an ideal prospect leaning in.