HOOKLINES™
The story your prospect wants.
A single page with answers to the many iterations of what’s in it for me? From contact to contract, it concisely details all the ways you make a prospect’s life better. And everybody in your company can use it.
A few quick case studies
Do so much with one page.
With Hooklines, you can…
- Simplify and streamline storytelling for frontline staff and sales teams.
- Lift the copy verbatim for communication efforts across your channels.
- Draw inspiration for ad campaigns from the ideas behind the words.
- Get everyone in your company singing the same prospect-focused song.
- Inspire better creative work in less time by providing message clarity.
- Have a human story that’s uniquely yours, then use that to train your AI.
With Hooklines, all your people will know…
- How to present and represent the company.
- When they should break out specific talking points.
- What to say when asked “why should I choose you?”
- Where to begin briefing external marketing partners.
- Why to pursue or move off an idea.
- Who to select or reject as a partner or influencer.
More benefits to having Hooklines:
- Stay out of writer’s block with a jumping-off point for any content you create. It’s all useable copy that can also spark ideas and directions.
- Improve your AI’s output by using your Hooklines as prompts. The message will be uniquely yours, even if the filler copy isn’t.
- Walk confidently into any room ready to tell the best version of your story. Your Hooklines fit on your phone, and a quick glance is all you need.
See how your Hooklines would look.
The Hooklines process:
One.
A 15 minute chat to get familiar with your business.
Two.
A detailed intake form to get you thinking about your business from your prospect’s point of view. It can be uncomfortable, but that’s the point.
Three.
A one-hour follow-up call to discuss your answers and ask any additional questions.
Four.
Options for the first two Hooklines to establish tone and vibe. Think of it as an elevator pitch for a one-floor ride.
Five.
Your complete set of Hooklines, ready to use.
The process can take less than two weeks. And you can have us rewrite or update an outdated asset. Most choose their website.
See your Hooklines in action. Then you’ll know how to use them yourself.
Your Hooklines are practical.
Rather than describe your voice, vibe and vocabulary, your Hooklines use all three to tell your story. In this way, they complement your brand’s visual guidelines. And they help anyone in your company get an ideal prospect leaning in.