HOOKLINES™ | COPYWRITING
The brand messaging cheat sheet
Potential customers, investors, partners or hires will ask “why you?” many times in many ways as their intent evolves. Unique answers for every stage of a conversation will keep your ideal prospect interested.
Your Hooklines are all your value props from contact to contract on one page.
Your Hooklines will be your most important business document.
With your Hooklines, you can…
- Guide how you write and speak about yourself or your business.
- Prime before networking events.
- Inspire external marketing partners.
- Empower sales teams and new hires.
- Generate topics for content writing.
- Prompt AI tools to deliver usable material.
With your Hooklines, others will know…
- What you want people to think about your company.
- How they should present themselves and represent the company.
- Who your company should or shouldn’t choose as a partner or influencer.
- When they should break out specific talking points.
- Where you want to begin external marketing partner briefs.
- Why they should or shouldn’t pursue an idea, execution or approach.
The Hooklines package:
- Your Hooklines, the opposite of a 50-page brand book that looks great but says nothing.
- Three pages of new copy for anything you want so you can see how your Hooklines are used to inform the messaging. Most clients choose their website. Others have chosen a pitch deck, a 1,000-ish-word article, and an email series.
The Hooklines Process
One.
We have a first chat to get familiar with your business.
Two.
We send you a detailed intake form to get you thinking deeply about your business. It may be a bit uncomfortable, but that’s the point.
Three.
We have a follow-up call to discuss your answers, ask any additional questions and cover off what you may have omitted.
Four.
We present options the first two Hooklines to establish tone and vibe. Think of this as an elevator pitch for a one-floor ride. We’ll tweak until we’re all happy.
Five.
Guided by your first two Hooklines, your intake form and the additional research we do, we’ll present your complete Hooklines and tweak until we’re all happy. Then, we’ll deliver the three pages of Hooklines-inspired copy.
A Re:word copywriter will prepare your Hooklines
Your Hooklines will become your go-to boilerplate copy at every point in the funnel. You can copy and paste them verbatim into signage or video titles or pitch decks. And you can present them to employees or creative partners as examples of your tone.