EMAIL COPY
Get opened.
For all the hard work you do to secure a presence in someone’s inbox, it seems a shame to waste the opportunity with emails that get ignored or go straight to junk. A Re:word copywriter will help you make good on every email.
Your email copy will have:
- A compelling subject line that stands out in a crowded inbox
- An appetizing preheader that gives a taste of why to keep reading
- Bite-size points that hit hard and land well on any screen
- Longer copy that keeps readers on the right paths
- Clear reasons for your readers to act, and what they can expect if they do
- No mistakes so your message isn’t deleted for cause
Your email copy will respect your audience’s inboxes.
It will show that respect by being brief, punchy, easy to understand and dead simple. And you’ll be nailing your message where it matters most, according to every metric about the value of email marketing.
Your email subject lines will raise eyebrows and fingers.
Like the copy on the outside of an envelope, your subject lines will make the hands take action, and make your audience want the rest of the story.
We’re not married to any one best practice.
We’ve read all the “best words to use in a subject line” lists too. Some of them work some of the time. Other times, unique is what will win. We know which path to follow when.
Your email copy will lead to results.
For one of our clients in a competitive and cluttered space, we achieved an upsell email open rate of 58.5 percent with a 3.1 percent click rate, in an industry with 21.6 percent and 2.7 percent averages, respectively.
We provide A/B options for A/B options.
Before letting your audience decide what they like, we give you an opportunity to decide what you like. Because of the million ways to say something, in an email is when you want the best.
Re:word email copywriting is billed by project or by month.
Achieving steady open rates with quality content in every email is always easier when the effort is collaborative. We charge by the project so you can be involved in the flow without having to count hours or words.
We take feedback like pros.
You’ll know what you want to say before we do. If you need to shift the tone or message, we’ll go where you need us to be.
Copyediting and proofreading your email copy.
A good lawyer could argue that a typo in a phrase of mice type in an email renders a condition of offer null and void. You don’t want that. Nor do you want subject lines that cut off. And you definitely don’t want typos. You should want to show someone who’s committed to read your email the same respect they’re showing you.
French translation for your email copy.
We won’t do a direct translation. Instead, we’ll capture the email’s goal and message so recipients feel what they should instead of feeling like their language is being disrespected. Once you’ve sent out your first set of French emails and you’ve been able to track efficacy, we can jump in to tweak existing messages or translate new ones for A/B testing.