DIRECT MAIL COPYWRITING
Stay out of the bin.
YourRe:word copywriter will get your message pinned to the bulletin board, stuck to the fridge and eventually brought back through your front door to be redeemed.Unless the mail carrier takes it for themselves.
Your direct mail copy will have:
- An effective hook to bring recipients in
- An organized narrative to keep recipients dialled in
- A clear reason for recipients to go through it all
- A strong CTA to complete the circle for recipients
- No mistakes, so you don’t give recipients reasons to toss it away
Your direct mail copy will incorporate your brand language.
Direct mail is among the most intimate experiences a customer, client or ideal prospect will have with your brand, and your Re:word copywriter will make it a memorable one that improves your brand resonance moving forward.
Your direct mail copy will work with the piece’s design.
Of course your piece has to look worthy of being considered. Re:word copywriters respect that fact, and they’ll adjust, truncate or elongate the copy accordingly — all without losing or compromising the message.
We can meet your recipient where they are with your direct mail copy.
We’ll consider who and where they are when they get it, but also why they may be getting it based on the list you’re using. Your Re:word copywriter will skew your message’s tone and manner accordingly.
Your direct mail copy will follow all the best practices.
But it will break the rules when appropriate because being same-same is the easiest way to fade into the pile of mail your customer, client or ideal prospect grabs out of the box. If there’s a lot to say, we’ll craft it in an easy-to-digest way that matches the format you chose. If it’s a simple message or offer, we’ll make it as compelling as it can be.
We devote extra attention to the outer messaging.
Like the subject line of an email, it’s the gatekeeper — which makes it the most important part of your direct mail copy. We’ll give you options and ideas that compel action from your customer, client or ideal prospect.
Re:word direct mail copywriting is billed bythe project.
You don’t have to worry about watching the clock or the word count if you have to add or subtract details, offers or desired messages. You can throw yourself into the fray with us so the piece winds up in its best state.
We take feedback like pros.
Given the historic effectiveness of direct mail, if you don’t think the copy will convert the way it needs to, we can take it back and make it sing better.
Copyediting and proofreading for your direct mail copy.
We can review your direct mail copy in a copy deck or in the final layout, whichever is more convenient for you. We’ll look for mistakes in the content, the legal and the layout (like information presented on the wrong panel or copy that bleeds too far into the folds). If there are numbers in the piece, we’ll check the math. And if you need to have your mailing list reviewed, we can do that too, because junk mail is also direct mail sent to the wrong address.
French translation for your direct mail copy.
Another way to turn your direct mail into junk mail is to send it in the wrong language — or worse, poorly written in the right language. So our translators take your message and craft it in the best possible way for your target market. We won’t do a direct translation because that’s just lazy. Instead, we’ll capture the essence of your message and weave in the appropriate nuance so your recipient feels like the piece was created just for them. That’s how you get opened. Once your direct mail piece is laid out, our editors and proofreaders will make sure your copy flows well through the design and makes sense to your reader.