EXHIBIT COPYWRITING
Walk and Learn.
Your exhibit is telling a story. Your copy should be driving its message home, filling in its blanks and directing your guests to its most important parts. Your Re:word copywriter will engage your visitors, get you better reviews and have people leaving more informed.
Your exhibit copy will:
- Be well-researched to protect your credibility
- Be well-organized to improve the experience
- All work together so guests stay interested
- Accentuate the exhibits so guests get the most out of them
- Be error free so no one feels like they wasted their money
Your exhibit copy will be easy to read for anyone.
And everybody who goes through it will find a little illumination from the time they spent reading through the content. It’ll resonate. It’ll deliver. And it’ll give them interesting facts or points to share with others.
Your exhibit copy will fit the feeling of the exhibit.
Your Re:word copywriter will appropriately capture and accentuate the mood you’re going for with the exhibit. The points you want highlighted will be prominent and given space to breathe.
We’ll work with your experts to get the content right.
If your research is being provided by subject-matter experts, we’ll go through it all and turn it into a story your guests can get into and follow along with as they move through your exhibit.
Your exhibit copy will be respectful of the subject matter.
Whether you’re tackling heavy history, important science or special interests, your guests will always feel like the copy is hitting the right tone. Your Re:word copywriter will make sure of this through every step of the content writing process.
We do the extra research when necessary.
If we notice opportunities to add to the story during the content writing process, or we think we could improve the narrative being delivered, we’ll bring it to your attention, along with informed suggestions.
Re:word exhibit copywriting is billed by the project.
Depending on the subject matter and how involved you are in the process, exhibit copywriting can take more time than you think it will,. We want you fully invested in making it great — which you can’t do if you’re watching the clock or counting the words.
We take feedback like pros.
If, at any time, you, your researchers, stakeholders or sponsors aren’t feeling like the exhibit copy is hitting the mark, we’ll take it back and make it better.
Copyediting and proofreading for your exhibit copy.
When subject-matter experts put material together, it can sometimes feel like it was written for other subject-matter experts. We’ll go through the content you provide to make sure it connects with all audiences. And given what you’ll probably spend on building a top-notch environment, it’d be a shame for a typo to undermine all that work. So we’ll check all content before it goes up or out.
French translation for your exhibit copy.
If your exhibit copy requires a translation, you can rely on us to make sure it’s done right. And that doesn’t mean a direct translation. Instead, we’ll redraft the key messages with the nuances of French so your francophone guests get to enjoy the same experience. Once your exhibit writeups are designed, our editors and proofreaders will confirm the facts and the flow.