HUMAN EDITORS FOR AI-GENERATED COPY
Swap slop for pop.
Human editors to strip AI-generated copy of its AI-ness.
Bot-written copy infused with the humanity readers want.
Judgement from platforms and prospects sidestepped.
Start with AI. Finish with human editors.
Three tiers of revisions
CLEANUP
Human editors remove the AI tells and watermarks, fix the mistakes and unify the tone.
REWORK
Human editors punch up the emotion, improve the structure and sequencing, plus clean-up.
REWRITE
Human editors strip your idea down to its studs and build it back up properly.
– The tier your copy falls into will depend on the state it’s in.
– Cost is based on tier and word count.
– Rush rates and volume pricing are available.
Content you can send for editing
- Articles
- Reports
- White papers
- Emails
- Web copy
- Pitch decks
- Brochures
- Scripts
- Speeches
- Social media posts
- Product descriptions
- Bios
Need something else revised? Reach out for a quote.
Why choose a Re:word human editor?
Experience
For close to 20 years, brands you know (and many you don’t) have chosen Re:word to nail their messaging.
Efficiency
Count on your revised materials being returned as per the timelines quoted when a piece is received.
Responsiveness
When you send copy for editing, you’ll hear from us promptly. Same goes for any questions or comments you may have.
Transparency
Edits come with rationales so you understand the choices made and how they improve the piece.
Consistency
The same human editors will lead the effort for all the materials you send through so the voice behind it doesn’t change.
Perspective
Two human editors work together on your material so you have two sets of eyes and two sets of skills on every piece.
Judiciousness
Edits respect the purpose of the original material, the brand voice and tone, and the intended audience.
Collaboration
A content creation partner for guiding you and your team through idea generation so your AI first drafts improve.
What can you expect from Re:word?
Originality
Your content won’t have a sniff of the AI it began with. It will feel and read like it came from you.
Capacity
You’ll have more time to do anything else when you’re not slaving to rid your AI-generated copy of its tells.
Velocity
You’ll have confidence to use AI more regularly when you know you’re not stuck moving forward with what it returns.
Credibility
Your material will be rigorously fact-checked to keep you from being called out or worse.
Creativity
You’ll see your arguments presented in unique ways that compel readers to stay engaged.
Readability
Your copy will present with smooth transitions, tight descriptions and variety in the verbiage with no AI markers.
Accessibility
You’ll have a direct line to your human editors if you have questions or want to talk something through.
Brevity
Your material will be conveyed in the fewest possible words, and with the most possible punch.
FAQs
If you think the AI-generated copy is good enough, copy
You should refine your prompts to generate copy until you’re happy. Then you should sleep on it and look at it again the next morning. If you’re still happy, go with it. If you’re not, consider human editors to get it where it needs to be.
AI-generated copy differs from written copy in its lack of soul, which is palpable across the board. It’s especially noticeable when the prompt is something like “write with soul.” It feels like an alien trying to fit in at a county fair.
Contrary to popular belief, search engines do not punish or delist AI content. Google’s party line is that AI can produce what they call EEAT content (expertise, experience, authoritativeness and trustworthiness). Maybe it can. But a human is still reading it, and they want humanity in the content they consume.
AI-generated content can be received poorly by employees. It can make them feel disrespected and dehumanized by employers who don’t have the decency to speak to them with human voices.
Human editors increase the value of your investment in AI by letting you use it as a tool rather than a replacement. AI is fantastic at generating possibilities using data. But it takes a human to turn those possibilities into something that would move another human. Trusting AI for that will decrease the value of your investment because you’ll never feel like you truly got what you wanted.
Human editors improvesAI-generated copy by infusing it with humanity so it’s more enjoyable for human readers. Also, human editors remove the tell-tale signs of AI-generated copy that put audiences off.