WEBSITE COPY
Get ’em leaning in.
Keep ’em leaning in.
The top level of your website copy matters because it’ll be your first opportunity to lay out your complete argument for why you’re the obvious choice for your ideal prospect. Get it right and you’ll have many more opportunities to reinforce your position. Get it wrong and you’re done before you start.
Your website copy will have:
- Punchy headlines that hook readers in
- Flowing body copy that reads like people talk
- Product descriptions that make audiences want them
- Clear calls to action that compel movement
- Mistake-free content that protects your reputation
Your message will stand alone in a sea of sameness.
Companies and organizations you know (and many you don’t) choose Re:word to write their websites because they only have a sliver of time to make an impression, and their audiences have no time for meh.
Your website copy will be SEO-friendly.
Your web copy will read like it was written for people and perform like it was written for Google. And when people find your website, they’ll stay on it and get to know you. Because what good is spending all that money driving traffic if none of it sticks around.
We know how to hide your keywords in plain sight.
Your readers won’t consciously spot your keywords. But their subconsciouses will be all over them. And so will the Google bots that get you in front of the right eyes.
Your website copy will be written from a position of knowledge.
If you sell a product, we use it. If you sell a service, we try it. And we talk to your people to get their stories because if we’re assuming your voice, we have to know the personalities behind it.
We’ll provide options for key messaging.
You’ll see your opening salvo established in different tones and styles so you can pick the one that fits you best and we can proceed from there. For longer websites, we’ll provide options for second-level content as well.
Re:word website copywriting is billed by the project.
Getting a website’s message right enough to keep a visitor there is an iterative process, and the best website messaging is always a collaborative effort. We charge by the project so you can take your eyes off the clock and your fingers off the calculator, and put all of yourself into the work where it belongs.
We take feedback like pros.
We make room for your suggestions. Anything can be said differently, which means anything can be said better by anyone with an idea.
Editing and proofreading your website copy.
Before anything goes live, it can go through us for a second set of eyes or a final blessing. We’ll make sure your copy’s on brand and your SEO plan’s being followed. We’ll check your links and handles. And, of course, we’ll catch the typos.
French translation for your website copy.
We’ll integrate the SEO naturally and capture the essence of what you’re saying. International readers will feel what they’re supposed to feel about you, even if the words aren’t exactly the same. Once your French web copy is up and being read, we can provide you with updates as you need them, if you offer new services, add new clients or need more specific keywords to properly optimize your site.