BIOS
Own your story.
A good bio copy will tell someone who you are. A great bio copy will give someone a reason to care — and there’s always a reason. Your Re:word copywriter will dig deep into you and get your ideal customers itching to meet you in person.
Your bios will be:
- Formatted as you need them to be, from flowing stories to quick bullets
- Easy to read, so no one’s working hard to learn about you or your team
- Reflective of the personality behind the bio, so a meeting completes the circle
- Honest, because your truth is compelling enough
- Mistake-free so it’s not like meeting someone with mustard on your shirt
Your bios will be written in your brand voice.
Because the people behind the brand are the brand. And what you want people to say about your people is what you want them to say about your brand. Since bios always get read, your Re:word copywriter will get them feeling like leaves from the same tree.
Your bios will be balanced between professional and personal.
Maybe they’ll lean heavier in one direction or the other. Either way, they’ll give your ideal prospect something interesting and memorable to bring up and break the ice when you meet them for the first time.
We interview our subjects if necessary.
We know the hardest subject to tackle is yourself, and so we tease the good stuff out of you when we need to. We know how to keep it light and friendly, while still getting what your bio needs to stand out and make a difference.
Your bios will all hang together.
Your team of people will present like a team through their bios, while still retaining the personal individuality of each member. Whether there’s a unique motif uniting them or simple paragraphs for each, they’ll feel like they belong in the same family.
We counsel you on what to include and omit.
We’ve worked with people who want to throw everything they’ve ever done into their bio. We’ve also worked with people who think one word is enough. Your Re:word copywriter will find your happy medium.
Re:word bio copywriting is billed by the project.
Some bios will be lengthy. Some will be short. Some may be super technical. Others will be super friendly. The effort will all even out in the end, which is why we charge by the project, so you can not worry about the clock or the word count, and instead focus on leading with your best foot forward.
We take feedback like pros.
You’re the ultimate subject matter expert on yourself and you’ll know if something doesn’t feel right. If that’s the case, we’ll fix it up and get it where it needs to be, regardless of how long it takes.
Copyediting and proofreading your bios.
If you prefer to write your own bios, that’s cool. Unless it’s filled with mistakes that devalue your accomplishments. Then it’s not so cool. Your Re:word editor will check bios for errors in syntax, spelling and facts to make sure the piece is doing you justice. Then they’ll format it to fit any site or publication.
French translation for your bios.
We won’t translate your bio directly. Instead, we’ll capture the essence of your story so it reads well — especially if “fluent in French” isn’t part of your story.