BRAND MESSAGING SERVICES FOR NEW AND TRANSITIONING BUSINESSES
Get ready to land.
Hit the market with a well-told story where it matters most and a framework for telling it consistently. With a strong brand messaging foundation, the entire marketing effort gets easier.
What is
brand messaging?
Brand messaging is reinforcing what you want people to say about you or your company when you’re not around, and how you want them to hear it in their minds.
Why does brand messaging matter?
Brand messaging matters because consistency leads to trust, and trust is what turns prospects into clients or customers. When everything you say is working together, your story resonates like finely-tuned orchestra and people lean in.
The foundation includes
Fresh website copy to deliver your brand message.
It will centre your audience and how their lives will improve tomorrow if they choose you today. It can work with your existing website design or something new.
A framework for staying true to your brand story.
A repository of usable copy and jumping-off points for all your messaging and the easiest way to get anyone talking your brand language.
Blurbs for your socials to distill your brand vibe.
They’ll feel like a friendlier extension of your brand message and make the promise your content delivers on.
An evergreen article to reinforce your brand position.
Your first cornerstone content marketing piece to go deep into what makes you unique and why it matters.
Copy for a piece of your choice to make your next move.
Pitch deck? Email cadence? Radio ad? Whatever you choose will carry your message, vibe and position forward.
Ready-to-use brand messaging.
That’s the Hooklines difference.
What good is a brand messaging strategy if you then have to implement it? The Hooklines Brand Messaging Foundation starts you off with a well-told story everywhere it matters most so you hit the ground running.
Case studies
Different reasons, same results:
A new advisor needed a differentiator.
Without traditional marketing, they went from zero to double-digit clients in less than a year.
“The Hooklines experience was everything I hoped it would be. I’m as confident as I’ve ever been with my messaging.”
Rick Kotick • Investment Advisor • RBC
A mid-size business was expanding.
They were entering an unfamiliar market and had a story that opened previously closed doors.
“They are very adept at developing copy that connects deeply with the target.”
Catharine Bradbury • Founder • Bradbury Brand Experts
An agency was offering new services.
They were bringing big-city brand strategy to the suburbs. Their story attracted the right clients.
A story for turning the right heads
“I’m on board with our new USP. It sets us apart for sure.”
Paul Marchildon • Business Development Director • Netgain
The foundation delivers
Banger responses to “what’s in it for me?”
The framework gives you the answer to the many iterations you’ll field over the sales cycle. You’ll know when and where to say what, why,
Better work from your creative partners.
With the feelings to evoke, words to use, points to make and net takeaways to leave, their ideas will improve overnight, with fewer revision cycles.
Inspiration when you need it.
Every word, sentence and paragraph of the framework can be the starting point for a piece of content.,,
You over we (or I).
Your brand messaging will focus on what’s in it for your prospects and customers instead of why you’re so special.
Many over one.
Your brand story will have unique value propositions at every stage of the sales cycle, so conversations last longer and end more fruitfully.
Man over machine.
Your brand voice will be crafted by real people so it resonates with other real people instead of icking them out or turning them off.
FAQs
A brand messaging foundation is the way a brand story, message and language are codified so everyone associated with the brand knows it and can use it. The Hooklines Brand Messaging Foundation is the most useful brand messaging foundation because it includes everything you need to hit the market with confidence: new website copy, new social blurbs, a new evergreen piece of content that will kick off your thought leadership effort, copy for another piece of your choosing (could be a pitch deck or an email cadence or a radio ad), and a framework for helping anyone speak or write in your brand language.
First, the Hooklines Brand Messaging Foundation gives you copy to hit the market with confidence in the most important places: your website, your social media feeds, your thought leadership. Second, the Hooklines Brand Messaging Foundation gives everyone in your company a framework for writing and speaking in your brand voice.
New businesses and transitioning businesses find the most value in having a Hooklines Brand Messaging Foundation in three ways. The first way is the completeness of their messaging: they can confidently point prospects to their website, socials or a feature piece of thought leadership content. The second way is the efficiency their messaging brings to other parts of the marketing effort: designers and developers have the kind of inspiration that makes them faster and their work better. The third way is the clarity of their message: Anyone in the company can adopt the brand’s voice and become a content creator.
Every new business should have a Hooklines Brand Messaging Foundation because starting a business is hard enough without messaging that doesn’t land. Right now, all you have are your promises and your words. Both should stand out as special.
Every transitioning business should have a Hooklines Brand Messaging Foundation because reinvention has to be spoken before it can be realized. They’re asking people who know them to think of them differently now. Getting the why right up front is the most important first step.
A Re:word copywriter works with you to prepare your brand messaging foundation.