FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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The best movie ever written
A big-budget movie production with larger-than-life stars set up shop in a small New England town. That’s the story of State and Main (2000), and about a hundred movies before it, notably Sweet Liberty (1986)… READ MORE
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One driveway south of Milky Way
We got new office space earlier this year at Queen and Dufferin. That’s in the southwest corner of downtown Toronto, between up-and-coming Parkdale and formerly up-and-coming-but-now-booming Beaconsfield Village. There really is an alleyway called Milky… READ MORE
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Copywriter tales
On March 10th, 2017, the Page 7 Copywriting brand was folded into Re:word. For nine years, p7 was the copywriting agency of choice for some of the biggest brands and best agencies including Google, BBDO,… READ MORE
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Step 1 — The brief
When a copywriting job comes in, the first thing we do is create a brief. If you’ve worked agency before, you know that some briefs should really be called lengthies or novels or endless streams… READ MORE
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Gobsmacked.
We were in Banff last week at The Gathering, a celebration of “cult brands.” Incredible speakers, considered content, a well-curated guest list and the occasional throw-down made it by far the best conference we’ve attended… READ MORE
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Our new website launched last week
It only took 30 months to write. Seriously. In all fairness, it’s 18,259 words — but in all fairness, that’s 1.198 words per hour. Shameful. But the reality is that writing about yourself is hard.… READ MORE
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Flagga Bloo Blee
If you spoke French like Phoebe, you wouldn’t need us. But since you speak it like Joey, drop us a line at info@reword.ca and let us help you out. READ MORE
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This commercial might as well be for typos
Typos are like stains. When your reader spots one, it’s all they can see, which means they’re not really concentrating on the rest of your content. What a waste. READ MORE