FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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Strong communication skills
You see the phrase “strong communication skills” everywhere: on resumes (I have strong communication skills), on job postings (strong communication skills required), on bios (she has strong communication skills). But what does it mean to… READ MORE
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If we were high school English teachers…
Here’s how we would divvy up Shakespeare: Grade 9 — Twelfth Night This is a perfect introduction to the bard for minor niners. It’s light, very funny and full of prepubescent jokes — especially from… READ MORE
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“The first draft of anything is shit.”
Ernest Hemingway said that, and he was right. Of course he was right. The first draft of anything is purely conceptual. It’s about sending what’s in your head through to your hands and onto the… READ MORE
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Caught wind…had to share
A few months back, a Canadian member of parliament found herself being scolded by one of her colleagues in the house for what was apparently a poor choice of words. Whether you think the simile… READ MORE
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Five reasons not to use a proofreader.
5. You believe that bad publicity is good publicity. You accidentally refer to Fort McMurray as Fart McMurray. First it gets picked up by the usual suspects: grammar nerds who have noting better to do… READ MORE
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The best movie ever written
A big-budget movie production with larger-than-life stars set up shop in a small New England town. That’s the story of State and Main (2000), and about a hundred movies before it, notably Sweet Liberty (1986)… READ MORE
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One driveway south of Milky Way
We got new office space earlier this year at Queen and Dufferin. That’s in the southwest corner of downtown Toronto, between up-and-coming Parkdale and formerly up-and-coming-but-now-booming Beaconsfield Village. There really is an alleyway called Milky… READ MORE
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Copywriter tales
On March 10th, 2017, the Page 7 Copywriting brand was folded into Re:word. For nine years, p7 was the copywriting agency of choice for some of the biggest brands and best agencies including Google, BBDO,… READ MORE
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Step 1 — The brief
When a copywriting job comes in, the first thing we do is create a brief. If you’ve worked agency before, you know that some briefs should really be called lengthies or novels or endless streams… READ MORE
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Gobsmacked.
We were in Banff last week at The Gathering, a celebration of “cult brands.” Incredible speakers, considered content, a well-curated guest list and the occasional throw-down made it by far the best conference we’ve attended… READ MORE