FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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Good advice for parents buying children’s books
Children’s books are written and illustrated to be read over and over again. Some colleges have courses dedicated to teaching the best ways to drill letter and pattern recognition, phonics, syntax and basic communication through… READ MORE
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A shout out to the WWE scriptwriters
We belong to the fortunate generation that got to experience the best eras of wrestling at exactly the right ages. In the mid-eighties, we were pre-teens and no one was cooler than Hulk Hogan. No… READ MORE
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Speechwriting tips from a speechwriting expert
We write our fair share of speeches, but Rick Kotick, Head of Competitive Intelligence, RBC Global Asset Management, writes more. He speaks at least twice a month to investment advisors and mutual fund wholesalers across… READ MORE
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A word is worth an infinite number of pictures
What’s more powerful, a word or an image? It’s a hotly debated topic in creative circles and cases have been made for both. Here’s our case for words: When you read a word, your mind… READ MORE
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The Suzanne way
We get back to people promptly. We even allude to it as part of our email signature, which looks like this: Re:word CommunicationsChoose your words wisely™416-800-9257 • 1-855-800-9257Visit the new Re:word.ca. It’s a fun read.If… READ MORE
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Write on
Even professional writers get stuck from time to time. It happens. And when it does, it’s positively terrifying. Imagine, if you will, a terrible, horrible bully staring you in the face, mocking your every move.… READ MORE
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What we look for in a copywriter
Of course you have to be a good writer. You have to be able to string sentences together and keep us reading them. But that’s just one part of it. The other part of it… READ MORE
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The best answer ever
We just started working with a client who has offices in Bogota and Athens. In our initial interview, for our own curiousity, we asked him why he chose those two cities. His response: “salsa and… READ MORE
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The comeback
Billy’s grandfather took him to the circus when he was eleven years old. When they got in under the big top, Billy’s eyes lit up. The sounds. The colours. The energy. He could hardly contain… READ MORE
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“I concur. Message is authentic.”
If you smiled when you read the headline, then you’ve seen the most well-written action movie in the history of action movies: Crimson Tide. The movie takes place almost exclusively in the belly of a… READ MORE