FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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Five of the best speeches ever recorded
Most of our copywriting, copyediting, proofreading and translation work is for content that’s meant to be read. Once in a while, we get the chance to work on speeches and it’s such a treat. It’s… READ MORE
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Looking for a copyeditor? This is what to look for.
Ernest Hemingway famously said that the first draft of anything is shit. And he was right. This is because your first pass is rife with personal biases: what you’d understand, find interesting or deem relevant.… READ MORE
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Clever copywriter or too clever by half?
We used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites. The wiktionary defines it as “shrewd but flawed by overthinking or excessive complexity, with a resulting… READ MORE
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Hello, I’m Memorable: 4 Keys to Naming a Business or Product
Let’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name. Have you listened to parents recount the way they… READ MORE
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Long-form blog post writing — The primer
A funny thing happened over the past few years: long-form content has made a huge comeback. It’s funny because not too long ago, when the trend was moving more and more micro, the “experts” concluded… READ MORE
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Two lessons from an effective brainstorm
A few weeks ago, one of our agency clients brought us in for a brainstorm. It’s always a hoot to jump in on one of those, partly because it gets us out of the office… READ MORE
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Write better emails: 4 little things that make a big difference.
Three years ago, Inc. Magazine (a publication we quite like) predicted the demise of email by 2020. It’s a well-written piece and the points made are salient and well-researched. But with respect to the piece’s… READ MORE
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Three questions to ask a translator before hiring them
If you need a translator, you need a good one because language police dogs are always sniffing around looking for slip-ups. Offending the wrong person with a poor translation could lead to negative PR you… READ MORE
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4 Tips for Small Marketing Teams
The small marketing teams we work with all have the same problem: time. It’s impossible to do it all, but in today’s world, you kinda have to: inbound, outbound, social, experiential, trade shows, content, blah… READ MORE