FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times the word we (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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Half of copywriting is knowing when to stop writing
Young scribes new to copywriting have a tendency to overwrite. And they do it for different reasons. Some want to show off their vocabularies. Others want to be super-diligent in their explanations. A few draw… READ MORE
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Technical Writing is The Opposite of Writing Technically
When you think of technical writing, do you think of big words and bigger equations, text that could put a person drowning in Red Bull to sleep and a complete lack of anything resembling creativity?… READ MORE
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Content Writer or Copywriter: Which Do You Need?
The difference between a content writer and a copywriter is the difference between a fast food joint and a Michelin restaurant. Both have their place in the world, but their value depends on the appetite… READ MORE
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Language Legends — Cicero
As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend their… READ MORE
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Proofreading is necessary and here’s why…
We talk a lot here about why you need proofreading. Every service page on our website mentions it in some way (here’s the white paper page, the pitch deck page and the video script page).… READ MORE
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Copy editing: 5 things to keep in mind when you work with a copy editor
You slaved over a piece for days. You researched thoroughly. You wrote, rewrote, did some copy editing and rewrote some more. You made sure every thought, phrase and word was on point. And you feel… READ MORE
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3 keys to writing a better white paper.
Writing a white paper? It should be educational, comprehensive and formal, right? We agree with the first two, but we’re vehemently against the third. This isn’t to say that when you’re writing a white paper,… READ MORE
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6 elements of a winning pitch deck
As entrepreneurs, we’re big fans of Dragon’s Den, Shark Tank, The Pitch and every other showcased opportunity for dreamers to present their ideas to people with money. And while we get to see their spiels,… READ MORE
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The Importance of Quality French Canadian Translation
As Canadians, we’ll always remember the 2018 Winter Olympics as a record-breaking performance. But we’ll also remember the PyeongChang games as a reminder of how important it is that French Canadian translation is respected. During… READ MORE
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Language Legends
As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend their… READ MORE