FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
PREVIOUS FEATURE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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Copy editing: 5 things to keep in mind when you work with a copy editor
You slaved over a piece for days. You researched thoroughly. You wrote, rewrote, did some copy editing and rewrote some more. You made sure every thought, phrase and word was on point. And you feel… READ MORE
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3 keys to writing a better white paper.
Writing a white paper? It should be educational, comprehensive and formal, right? We agree with the first two, but we’re vehemently against the third. This isn’t to say that when you’re writing a white paper,… READ MORE
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6 elements of a winning pitch deck
As entrepreneurs, we’re big fans of Dragon’s Den, Shark Tank, The Pitch and every other showcased opportunity for dreamers to present their ideas to people with money. And while we get to see their spiels,… READ MORE
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The Importance of Quality French Canadian Translation
As Canadians, we’ll always remember the 2018 Winter Olympics as a record-breaking performance. But we’ll also remember the PyeongChang games as a reminder of how important it is that French Canadian translation is respected. During… READ MORE
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Language Legends
As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend their… READ MORE
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Five of the best speeches ever recorded
Most of our copywriting, copyediting, proofreading and translation work is for content that’s meant to be read. Once in a while, we get the chance to work on speeches and it’s such a treat. It’s… READ MORE
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Looking for a copyeditor? This is what to look for.
Ernest Hemingway famously said that the first draft of anything is shit. And he was right. This is because your first pass is rife with personal biases: what you’d understand, find interesting or deem relevant.… READ MORE
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Clever copywriter or too clever by half?
We used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites. The wiktionary defines it as “shrewd but flawed by overthinking or excessive complexity, with a resulting… READ MORE
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Hello, I’m Memorable: 4 Keys to Naming a Business or Product
Let’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name. Have you listened to parents recount the way they… READ MORE
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Long-form blog post writing — The primer
A funny thing happened over the past few years: long-form content has made a huge comeback. It’s funny because not too long ago, when the trend was moving more and more micro, the “experts” concluded… READ MORE