FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times the word we (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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The Ultimate Copywriting/Copyediting Playlist
In 2001, researchers studied how background music affected the quality of people’s writing. The findings showed that “background music significantly disrupted writing fluency” — a fairly cut-and-dry case for writing in silence. Unless you’re one… READ MORE
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Judging the Fit of a Copy Editor
Smart businesses seek out the services of a copy editor because everyone in a company can use a second set of eyes. Yes, you want to avoid embarrassing mistakes, but that’s more the job of… READ MORE
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Do you give great client feedback? Here’s how you know.
We build revision cycles into our copywriting quotes because we expect client feedback. We like to think we provide our clients with the best ways to phrase their messages, but they’re certainly not the only… READ MORE
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The Copywriter’s Curse
As copywriters, we immerse ourselves in our clients’ businesses. We get to know everything about them because it’s our job to essentially become them. We assume their voice, their tone and manner, and their personality.… READ MORE
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Adjectives and adverbs: Objective versus subjective
Mark Twain: “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them — then the rest will be valuable.” Here are the Merriam-Webster definitions of an adjective and… READ MORE
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Fun with Translation — Google Style
Translation is a super-growth industry. Data from the US Department of Labour shows a 100 percent increase in the number of people employed in the translation industry over the past seven years, and 24 percent… READ MORE
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7 effective political slogans, and one ineffective but ballsy one.
At the end of the day, all politicians have are their words. Well-designed political slogans can push a so-so candidate over the top if it’s mobilizing, motivating and simple enough to get behind. Let’s look… READ MORE
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Don’t trust an AI copywriter
Last month, Chinese mega-publisher Alibaba unveiled their own virtual copywriter. It’s a computer program that they claim can generate 20,000 words of copy per second. Their promise to advertisers is that having an AI copywriter… READ MORE
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The Power of A Value Prop
Most business owners can clearly describe what their company does. But how many can clearly describe what they do for their customers? These are two very different statements, and the latter is far more valuable… READ MORE
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The demise of email has been greatly exaggerated
So, about that prediction a while back that email was going to go the way of cassette tape — looks like that was a whole lot of nothing. Email is STILL the most influential source… READ MORE