FEATURED
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Hooklines for Hooklines
Your Hooklines would look like this because the format never changes: ten elevator pitches in five sections of two, three, one, three and one. The output is intentionally minimalist because (a) your story’s not much of one if it can’t stand alone, and (b) it’s easier to review the messaging or lift the verbiage without…… READ MORE
PREVIOUS FEATURE
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What’s a We Count, and why should you do one?
Your We Count is the number of times the word we (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other…… READ MORE
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Lyrics: Copywriting Set to Music
Like great copywriting, great lyrics will make you pay attention.Come mothers and fathers throughout the land,And don’t criticize what you can’t understand.Your sons and your daughters are beyond your command.Your old road is rapidly aging.Please… READ MORE
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Kawhi Leonard’s Shot — Heard Round The World
2.7 million Canadians watched Game 7 between the Toronto Raptors and Philadelphia 76ers, and all hopefully got to see the Kawhi Leonard shot. It was magic — one of the great sporting moments in our city, and… READ MORE
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The Writing Revolution: 2005 to ????
Social media has done quite a number on the English language. In less than two decades, centuries of writing rules, conventions and accepted norms, most of which we were taught to treat as carved in… READ MORE
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Oscar-winning Movies for Writing Fans
You hear “Oscar-winning movies” and your mind immediately goes to the big four: Best Picture, Best Actor, Best Actress, Best Director. They’re the “majors,” the awards you sit through the whole telecast to get to.… READ MORE
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The Copywriter’s Guide to Speaking
A copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark… READ MORE
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Write Anything Like a Senior Copywriter Would
This year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want from the… READ MORE
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2018’s Best Copywriting
Three letters. THREE LETTERS! That sums up 2018’s best copywriting You see it. You get it. And if you were counting on the Colonel that week, you can’t help but give them a pass for… READ MORE
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Writing Advice: Take a Walk on the Wilde Side.
We get asked for writing advice all the time; from clients, students and the occasional family member. And while each request requires a different approach, some pieces of writing advice are universal. Getting to know… READ MORE
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A Great Tagline. A Great Company.
A few years ago, we were bouncing around the idea of replacing “Choose Your Words Wisely.” In retrospect, it was a silly exercise because we have a great tagline. But one alternative we quite liked… READ MORE