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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    416-800-9257 | 1-855-800-9257 | info@reword.ca
    Choose your words wiselyTM

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    • Hiring a copyeditor? This is what to expect…

      Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE

    PREVIOUS FEATURE

    • How to identify your most important content.

      While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE

    • Design Agencies Are Leaving Millions of Dollars On The Table

      Designers at design agencies have a unique ability to stare at copy for days at a time and never know what it says. To them, it’s another graphic element, as it should be. But what… READ MORE

    • Companies that care about customers use a copyeditor

      Marcus Gee wrote a great piece in the Globe and Mail about dangling modifiers. This line jumped off the page for us: The smallest hint of confusion can give the reader “a breach in time… READ MORE

    • You are what you post: A social media warning

      Social media is the great equalizer of our time. It gives everyone the same opportunity to share their views, thoughts, wisdoms and gripes — and people take full advantage of that on a regular basis.… READ MORE

    • Copywriting showcase: Toronto Pearson Airport

      A few years ago, the Greater Toronto Airport Authority (they run Toronto Pearson) had a problem with noise complaints. They needed a copywriting team to give them messaging they could point people to and say… READ MORE

    • Lyrics: Copywriting Set to Music

      Like great copywriting, great lyrics will make you pay attention.Come mothers and fathers throughout the land,And don’t criticize what you can’t understand.Your sons and your daughters are beyond your command.Your old road is rapidly aging.Please… READ MORE

    • Kawhi Leonard’s Shot — Heard Round The World

      2.7 million Canadians watched Game 7 between the Toronto Raptors and Philadelphia 76ers, and all hopefully got to see the Kawhi Leonard shot. It was magic — one of the great sporting moments in our city, and… READ MORE

    • The Writing Revolution: 2005 to ????

      Social media has done quite a number on the English language. In less than two decades, centuries of writing rules, conventions and accepted norms, most of which we were taught to treat as carved in… READ MORE

    • Anti-Social Media: Writing in Favour of Change to Social Media

      The heat-seeking missiles are out and pointed squarely at social media. Writing in Time Magazine, Rachel Simmons likened social media to “a bathroom wall, letting teens sling insults with the recklessness that comes only with… READ MORE

    • Oscar-winning Movies for Writing Fans

      You hear “Oscar-winning movies” and your mind immediately goes to the big four: Best Picture, Best Actor, Best Actress, Best Director. They’re the “majors,” the awards you  sit through the whole telecast to get to.… READ MORE

    • The Copywriter’s Guide to Speaking

      A copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark… READ MORE

    More messaging that matters

    If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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