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    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.

    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM
    • Hooklines for Hooklines

      Your Hooklines would look like this because the format never changes: ten elevator pitches in five sections of two, three, one, three and one. The output is intentionally minimalist because (a) your story’s not much of one if it can’t stand alone, and (b) it’s easier to review the messaging or lift the verbiage without…… READ MORE

    • What’s a We Count, and why should you do one?

      Your We Count is the number of times the word we (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other…… READ MORE

    • Active Voice and Passive Voice: Differences and Benefits of Each

      Grammatically, the difference between the active voice and passive voice is the relationship between verb and subject. In the active voice, the subject is performing the action. In the passive voice, the action is happening… READ MORE

    • The 5 Qualities of a Strong Creative Brief

      Most brand managers and marketing managers we’ve worked with over the years have told us that the best part of their job is writing the creative brief. “Sending a creative brief to my agency and… READ MORE

    • Hyphen vs. Dash — Getting Your Short Lines Straight

      Those little horizontal lines cause more headaches than any other character. So we thought it might be easier to understand the “hyphen vs. dash” deal if it was broken down with examples of how to… READ MORE

    • Brain Stuffing

      Copywriting is cool because it’s always different. In the past few weeks, we’ve: It’s been exhilarating and tiring and challenging and inspiring and encouraging. It was special to be part of such important work. And… READ MORE

    • Thinking Before You Write: A Guide to Effective Brainstorming

      Great writing starts with a great idea. It’s true of novels and plays and movie scripts. It’s true of newspaper articles, opinion pieces and theses. And it’s definitely true of copywriting. But copywriting stands apart… READ MORE

    • As you reintroduce your brand, copywriting should be your first investment

      You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times. Restart… READ MORE

    • How to Write a Value Prop: A Different Approach

      Your value proposition is the one thing you offer your potential customers that your competitors can’t. It’s what generates the first bit of prospect interest and informs whether or not they want to find out… READ MORE

    • Writing by committee when you don’t have a choice

      A few years ago, the Harvard Business Review asked readers for a solution to the inevitable “death by a thousand cuts” scenario that plagues almost every writing by committee situation. Here’s what we tell our… READ MORE

    • Everyday writing tips: How to drop the hammer in an email

      Imagine going your whole life without having to write a scathing email. Everyone would be doing exactly what they’re supposed to be doing. You’d be walking around satisfied with everything. And there’d be no reason… READ MORE

    • The copywriter’s unwritten responsibility

      Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons: We have to tell the truth Truth is tough to find these days. What’s… READ MORE

    More messaging that matters

    If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.