FEATURED
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
PREVIOUS FEATURE
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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
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Hyphen vs. Dash — Getting Your Short Lines Straight
Those little horizontal lines cause more headaches than any other character. So we thought it might be easier to understand the “hyphen vs. dash” deal if it was broken down with examples of how to… READ MORE
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Brain Stuffing
Copywriting is cool because it’s always different. In the past few weeks, we’ve: It’s been exhilarating and tiring and challenging and inspiring and encouraging. It was special to be part of such important work. And… READ MORE
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Thinking Before You Write: A Guide to Effective Brainstorming
Great writing starts with a great idea. It’s true of novels and plays and movie scripts. It’s true of newspaper articles, opinion pieces and theses. And it’s definitely true of copywriting. But copywriting stands apart… READ MORE
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As you reintroduce your brand, copywriting should be your first investment
You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times. Restart… READ MORE
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How to Write a Value Prop: A Different Approach
Your value proposition is the one thing you offer your potential customers that your competitors can’t. It’s what generates the first bit of prospect interest and informs whether or not they want to find out… READ MORE
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Everyday writing tips: How to drop the hammer in an email
Imagine going your whole life without having to write a scathing email. Everyone would be doing exactly what they’re supposed to be doing. You’d be walking around satisfied with everything. And there’d be no reason… READ MORE
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The copywriter’s unwritten responsibility
Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons: We have to tell the truth Truth is tough to find these days. What’s… READ MORE
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Advice for marketers, parents and marketers who are parents
Get to know kids’ jokes. This is good advice for marketers because kids’ jokes clearly demonstrate the process of creating interest, delivering a payoff and being remembered. It’s good advice for parents too, because they… READ MORE
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Copywriting = learning
“Learn something new” is the fourth most common new year’s resolution (behind exercise more, lose weight and get organized). And it’s one of the hardest to keep because it involves serious effort and dedication. But… READ MORE