FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
PREVIOUS FEATURE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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The first best teacher I ever had
I don’t normally break character on our blog, but this warranted something from the heart: Ihor Pelech, my Grade 9 English teacher, passed away. I was deeply affected by this news because of how deeply… READ MORE
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Copywriting Techniques — Writing Inside Out vs. Outside In
Among the first lessons you’d learn in a copywriting techniques course is that consumers want to know what’s in it for them. This article looks at how to frame that “what.” Need vs. Want Ultimately,… READ MORE
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What is a Split Infinitive? And why is it forever associated with Star Trek?
“To boldly go where no one has gone before.” Powerful. Rhythmic. Iconic. And grammatically incorrect because of the split infinitive. If you ever choose to boldly go deep into the rules of grammar and ask,… READ MORE
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3 Keys to Having a Professional Bio that Instills Immediate Confidence
A professional bio is one of the most powerful marketing tools you have because you can pretty much guarantee that visitors to your site are going to read it. According to Hubspot, other than the… READ MORE
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Active Voice and Passive Voice: Differences and Benefits of Each
Grammatically, the difference between the active voice and passive voice is the relationship between verb and subject. In the active voice, the subject is performing the action. In the passive voice, the action is happening… READ MORE
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The 5 Qualities of a Strong Creative Brief
Most brand managers and marketing managers we’ve worked with over the years have told us that the best part of their job is writing the creative brief. “Sending a creative brief to my agency and… READ MORE
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Hyphen vs. Dash — Getting Your Short Lines Straight
Those little horizontal lines cause more headaches than any other character. So we thought it might be easier to understand the “hyphen vs. dash” deal if it was broken down with examples of how to… READ MORE
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Brain Stuffing
Copywriting is cool because it’s always different. In the past few weeks, we’ve: It’s been exhilarating and tiring and challenging and inspiring and encouraging. It was special to be part of such important work. And… READ MORE
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Thinking Before You Write: A Guide to Effective Brainstorming
Great writing starts with a great idea. It’s true of novels and plays and movie scripts. It’s true of newspaper articles, opinion pieces and theses. And it’s definitely true of copywriting. But copywriting stands apart… READ MORE
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As you reintroduce your brand, copywriting should be your first investment
You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times. Restart… READ MORE