FEATURED
-
You know the AI vibe when you read it.
But why does the AI vibe take away from what you’re reading? The first line of an Italian paper by Francesca Simion from the Center for Cognitive Neuroscience and the University of Padova and Elisa Di Giorgio from the Center for Mind/Brain Sciences and University of Trento says it all about the AI vibe: “The ability to… READ MORE
PREVIOUS FEATURE
-
AI-generated writing’s impossible-to-meet standard
Everyone wants to use AI-generated writing. No one wants to receive it. In 2026, the winner of a science photography prize was disqualified for using generative AI in his entry. The decision was made after complaints on the content organizer’s LinkedIn page that the winning entry seemed fake. Before the accusations started flying and were eventually proven,… READ MORE
-
Does Your Company Have a Unique Message?
Can you tell a prospect why their lives will be better tomorrow if they choose you today without mentioning price? And can you confidently say no one else will make their lives better like you… READ MORE
-
Is the “Content Writer” in Jeopardy?
Anyone who writes for a living (from the content writer to the screen writer) has had to look deep into their souls over the last few months. “What does AI mean for our jobs?” “Will… READ MORE
-
Long-Form Content: What Is It, Why You Need It, and Why You Shouldn’t Use AI To Create It
Ask two people about long-form content and you’ll likely get two different answers. Ask two people about AI, and you’ll definitely get two different answers. Ask them about where the two intersect, and they’ll tell… READ MORE
-
Why Invest in Quality Proofreading?
After quality copywriting, quality proofreading is the best thing you can do for your message. The breakneck speed of marketing and the pace of agency life make it a breeding ground for mistakes that no… READ MORE
-
5 Pieces of Internal Communication Every Company Should Have
Internal communication are the pieces of copywriting only seen by a company’s employees. These five pieces will lay the foundation for how your employees think, act and feel. Anything anyone wants to know about who and what… READ MORE
-
What can a quality professional copywriter in Toronto do for your brand?
Rob Howard, a friend and mentor to said that before someone buys from you, they have to buy into you. The value you add to them has to be clear. Your story has to resonate.… READ MORE
-
Good Copy Starts with a Good Copy Deck Template
A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design. Interestingly, the… READ MORE
-
Proofreading. Copyediting. Line editing. Explained.
When clients come to us for editing, they’re coming for one of three services: Proofreading Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders… READ MORE
-
5 unexpected ways hiring a copy editor can improve your writing
When most people think of hiring a copy editor, it’s for finding and fixing mistakes before the piece in question is published with them, costing more than a few dollars to fix and making everyone… READ MORE
-
The way to a better message? Outsource copywriting.
Yes, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy. We know you hate doing… READ MORE