FEATURED
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Hooklines for Hooklines
Your Hooklines would look like this because the format never changes: ten elevator pitches in five sections of two, three, one, three and one. The output is intentionally minimalist because (a) your story’s not much of one if it can’t stand alone, and (b) it’s easier to review the messaging or lift the verbiage without…… READ MORE
PREVIOUS FEATURE
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What’s a We Count, and why should you do one?
Your We Count is the number of times the word we (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other…… READ MORE
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Is the “Content Writer” in Jeopardy?
Anyone who writes for a living (from the content writer to the screen writer) has had to look deep into their souls over the last few months. “What does AI mean for our jobs?” “Will… READ MORE
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Long-Form Content: What Is It, Why You Need It, and Why You Shouldn’t Use AI To Create It
Ask two people about long-form content and you’ll likely get two different answers. Ask two people about AI, and you’ll definitely get two different answers. Ask them about where the two intersect, and they’ll tell… READ MORE
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Why Invest in Quality Proofreading?
After quality copywriting, quality proofreading is the best thing you can do for your message. The breakneck speed of marketing and the pace of agency life make it a breeding ground for mistakes that no… READ MORE
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5 Pieces of Internal Communication Every Company Should Have
Internal communication are the pieces of copywriting only seen by a company’s employees. These five pieces will lay the foundation for how your employees think, act and feel. Anything anyone wants to know about who and what… READ MORE
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What can quality copywriting do for your brand?
Rob Howard, a friend and mentor to Re:word, said that before someone buys from you, they have to buy into you. The value you add to them has to be clear. Your story has to… READ MORE
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Good Copy Starts with a Good Copy Deck Template
A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design. Interestingly, the… READ MORE
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Proofreading. Copyediting. Line editing. Explained.
When clients come to us for editing, they’re coming for one of three services: Proofreading Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders… READ MORE
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5 unexpected ways hiring a copy editor can improve your writing
When most people think of hiring a copy editor, it’s for finding and fixing mistakes before the piece in question is published with them, costing more than a few dollars to fix and making everyone… READ MORE
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The way to a better message? Outsource copywriting.
Yes, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy. We know you hate doing… READ MORE
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2 Reasons to Avoid Keyword Stuffing in your SEO Copywriting
Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and Google’s search… READ MORE