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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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Toddlers and Tablets: The Love of Words Starts Now
Keeping a toddler occupied with a single activity is a challenge for anyone — parent or otherwise. And as easy as it is to hand them a tablet to take on that challenge, there are… READ MORE
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Complex to Simple: Communicating with the Masses
Your client hands you a 50-page manual explaining the scope of the latest artificial intelligence software they came up with. It was written by the engineer who created it. Now you have to share that… READ MORE
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Phrases on LinkedIn That Say Absolutely Nothing
The image you project to a potential employer should be one of your best self. And in most cases, it’s projected as even better than that. So when you’re describing yourself on LinkedIn, shouldn’t you… READ MORE
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What Makes the Best One-Liners?
They’re the punch line to our jokes. The zingers in our book pages. The standout parts of our conversation. Sometimes they’re even our headlines. We’re talking about one-liners, less commonly known as aphorisms. They are… READ MORE
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How to Write the Perfect Greeting Card
With the holiday season behind us, the surplus of unique sentiments got us thinking of what makes a good card so good. (We’re talking about the ones we wrote for our own special someones, although… READ MORE
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First Date Words to Live By
Where to begin with this one? With the domination of the Internet, social media, dating apps, online dating sites, along with the dynamic of today’s nosey/exhibitionist culture, it’s hard to determine what works best. The… READ MORE
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What Makes Good Writing Good?
With all the bad and (closely second) mediocre writing out there, seeing real quality is refreshing for any level of word nerd out there. Assuming all the words are correctly arranged and grammatically sound, there’s… READ MORE
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Misused and Overly Exaggerated Words
Next time you read a body of text, pay closer attention to what’s actually being said. More than likely, you’ll notice some terms and expressions that are used in ways that don’t quite fit when… READ MORE
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Translation #Fails
Contrary to popular belief, speaking two languages doesn’t make you a translator. Sure, you could get the main point across and in doing so get what you want. But that logic doesn’t apply to written… READ MORE