FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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Texting Etiquette for Saying What You Mean
As many of your arguments can probably attest, intent in text messages is often lost. Tone and body language aren’t there, so words have to speak for themselves. While we often do our best to… READ MORE
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How to Read a Speech Someone Else Wrote (and Own It)
A while back, we wrote about how to write a speech for someone else. So we thought it was only fair to write about what to do with it once it’s done. Because we know… READ MORE
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Save the Writing; Better Say it Aloud
As much as we love to advocate for the written word, there are some things you simply wouldn’t want to see in an email, text message or on social media before hearing it directly. Seeing… READ MORE
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How to Write a Speech for Someone Else
You’re a wordsmith, a whiz with words, a connoisseur of content, a prodigy of prose — you get the idea. So in light of that, your non-wordsmith colleagues come to you to write their speech.… READ MORE
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Toddlers and Tablets: The Love of Words Starts Now
Keeping a toddler occupied with a single activity is a challenge for anyone — parent or otherwise. And as easy as it is to hand them a tablet to take on that challenge, there are… READ MORE
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Complex to Simple: Communicating with the Masses
Your client hands you a 50-page manual explaining the scope of the latest artificial intelligence software they came up with. It was written by the engineer who created it. Now you have to share that… READ MORE
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Phrases on LinkedIn That Say Absolutely Nothing
The image you project to a potential employer should be one of your best self. And in most cases, it’s projected as even better than that. So when you’re describing yourself on LinkedIn, shouldn’t you… READ MORE
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What Makes the Best One-Liners?
They’re the punch line to our jokes. The zingers in our book pages. The standout parts of our conversation. Sometimes they’re even our headlines. We’re talking about one-liners, less commonly known as aphorisms. They are… READ MORE
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How to Write the Perfect Greeting Card
With the holiday season behind us, the surplus of unique sentiments got us thinking of what makes a good card so good. (We’re talking about the ones we wrote for our own special someones, although… READ MORE