FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
PREVIOUS FEATURE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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Some Kick-Ass Ads in Just a Few Words
Advertising boils down to communication. And communication is all about getting the message heard. When we strip it down to its most basic form, all you really need are a few words to make that… READ MORE
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US vs. Canadian Spelling: Why is There a Difference?
Favorite vs. favourite. Color vs. colour. Neighborhood vs. neighbourhood. We’re speaking the same language. Yet until certain words come up, you wouldn’t know which side of the pond they were written on. Why do these… READ MORE
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Rules & Exceptions: Who to Listen to
We’ve made it clear on multiple occasions that the English language is full of rules with little logic and lots of exceptions. Isn’t that a lovely combination? There are so many experts out there whose… READ MORE
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The Difference One Missed Letter Makes
You’d think that when you accidentally miss a letter whilst typing really quickly that the intent of the writing doesn’t get lost. Sometimes the words are still correct, so autocorrect or spellcheck don’t pick up… READ MORE
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Shame on you, Oxford Dictionary.
The Oxford Dictionary named the “tears of joy” emoji as their word of the year. As the world’s authority on language, you’ve set verbal discourse back years, decades, dare we say millennia. You’re essentially saying… READ MORE
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Editors’ Most Hated Mistakes – Part 2
As promised, we’ve compiled a new crop of editing nightmares for those who share the frustration. These cringe-inducing habits are the literary equivalent of socks and sandals. Seeing them can render even the most verbose… READ MORE
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Writing for Work vs. Writing for Pleasure
Writing is writing is writing. Right? Wrong. In so many ways, all the types of pen to ink find their differences. In this instance, we’re talking about the actual writing process. The following is a… READ MORE
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Not Everyone is an Editor
What? You mean to say that my friend who taught fifth-grade English once isn’t qualified to edit my entrance essay to an Ivy League school? Right. And neither is your friend who taught ESL abroad… READ MORE
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How to Find Your Perfect Writer (in 3 Easy Steps)
Business owners have very particular ideas about how they want things to sound. As they should. It’s their business, their baby. They want everything about it to be perfect. But not all of us have… READ MORE
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Editors’ Most Hated Mistakes – Part 1
If you’ve edited anything for an extended period of time, you’ll understand how infuriating the tiniest mistakes can be. You’ll also know that intense feeling of wanting to flip a table, punch a hole in… READ MORE