FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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First Date Words to Live By
Where to begin with this one? With the domination of the Internet, social media, dating apps, online dating sites, along with the dynamic of today’s nosey/exhibitionist culture, it’s hard to determine what works best. The… READ MORE
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What Makes Good Writing Good?
With all the bad and (closely second) mediocre writing out there, seeing real quality is refreshing for any level of word nerd out there. Assuming all the words are correctly arranged and grammatically sound, there’s… READ MORE
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Misused and Overly Exaggerated Words
Next time you read a body of text, pay closer attention to what’s actually being said. More than likely, you’ll notice some terms and expressions that are used in ways that don’t quite fit when… READ MORE
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Translation #Fails
Contrary to popular belief, speaking two languages doesn’t make you a translator. Sure, you could get the main point across and in doing so get what you want. But that logic doesn’t apply to written… READ MORE
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Some Kick-Ass Ads in Just a Few Words
Advertising boils down to communication. And communication is all about getting the message heard. When we strip it down to its most basic form, all you really need are a few words to make that… READ MORE
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US vs. Canadian Spelling: Why is There a Difference?
Favorite vs. favourite. Color vs. colour. Neighborhood vs. neighbourhood. We’re speaking the same language. Yet until certain words come up, you wouldn’t know which side of the pond they were written on. Why do these… READ MORE
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Rules & Exceptions: Who to Listen to
We’ve made it clear on multiple occasions that the English language is full of rules with little logic and lots of exceptions. Isn’t that a lovely combination? There are so many experts out there whose… READ MORE
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The Difference One Missed Letter Makes
You’d think that when you accidentally miss a letter whilst typing really quickly that the intent of the writing doesn’t get lost. Sometimes the words are still correct, so autocorrect or spellcheck don’t pick up… READ MORE
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Shame on you, Oxford Dictionary.
The Oxford Dictionary named the “tears of joy” emoji as their word of the year. As the world’s authority on language, you’ve set verbal discourse back years, decades, dare we say millennia. You’re essentially saying… READ MORE
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Editors’ Most Hated Mistakes – Part 2
As promised, we’ve compiled a new crop of editing nightmares for those who share the frustration. These cringe-inducing habits are the literary equivalent of socks and sandals. Seeing them can render even the most verbose… READ MORE