FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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Writing for Work vs. Writing for Pleasure
Writing is writing is writing. Right? Wrong. In so many ways, all the types of pen to ink find their differences. In this instance, we’re talking about the actual writing process. The following is a… READ MORE
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Not Everyone is an Editor
What? You mean to say that my friend who taught fifth-grade English once isn’t qualified to edit my entrance essay to an Ivy League school? Right. And neither is your friend who taught ESL abroad… READ MORE
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How to Find Your Perfect Writer (in 3 Easy Steps)
Business owners have very particular ideas about how they want things to sound. As they should. It’s their business, their baby. They want everything about it to be perfect. But not all of us have… READ MORE
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Editors’ Most Hated Mistakes – Part 1
If you’ve edited anything for an extended period of time, you’ll understand how infuriating the tiniest mistakes can be. You’ll also know that intense feeling of wanting to flip a table, punch a hole in… READ MORE
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SEO: What’s the Deal?
It’s a very hot term, increasingly thrown around amid other buzzwords like thought leader and target. And despite its popularity, SEO, or search engine optimization, is still a term not everyone understands. As complicated (perhaps… READ MORE
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Some Beautiful Words to Garnish Your Writing
Like a bright red cherry on top of an already mesmerizing cocktail, certain words pack a punch that can liven up your entire body of writing. They can act like a pair of really flashy… READ MORE
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What Presentation Errors Really Say
This brief video says it all: it doesn’t matter how eloquent or captivating the given presentation is — errors and typos will overpower the rest of the content as that’s all anyone will see. That… READ MORE
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Can’t Find the Right Word? Make Up Your Own!
Although your excuses for finding the right word are limited with the vast possibilities in the English language, sometimes not even a thesaurus has the right fit for that word that’s just what you’re looking… READ MORE
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Dodge Double Negatives
It’s not uncommon to see double negatives in writing. Now, wouldn’t that have read better if we said it’s common instead? All too often, people like to state things in their negative forms. But why?… READ MORE
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When Isolating Thoughts, Finish the Way You Start
When isolating thoughts with commas, dashes and semicolons, people tend to mix and match these marks of punctuation for some odd reason. As if they don’t want to leave any of them out of a… READ MORE