FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
PREVIOUS FEATURE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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SEO: What’s the Deal?
It’s a very hot term, increasingly thrown around amid other buzzwords like thought leader and target. And despite its popularity, SEO, or search engine optimization, is still a term not everyone understands. As complicated (perhaps… READ MORE
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Some Beautiful Words to Garnish Your Writing
Like a bright red cherry on top of an already mesmerizing cocktail, certain words pack a punch that can liven up your entire body of writing. They can act like a pair of really flashy… READ MORE
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What Presentation Errors Really Say
This brief video says it all: it doesn’t matter how eloquent or captivating the given presentation is — errors and typos will overpower the rest of the content as that’s all anyone will see. That… READ MORE
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Can’t Find the Right Word? Make Up Your Own!
Although your excuses for finding the right word are limited with the vast possibilities in the English language, sometimes not even a thesaurus has the right fit for that word that’s just what you’re looking… READ MORE
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Dodge Double Negatives
It’s not uncommon to see double negatives in writing. Now, wouldn’t that have read better if we said it’s common instead? All too often, people like to state things in their negative forms. But why?… READ MORE
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When Isolating Thoughts, Finish the Way You Start
When isolating thoughts with commas, dashes and semicolons, people tend to mix and match these marks of punctuation for some odd reason. As if they don’t want to leave any of them out of a… READ MORE
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How to Avoid Redundancy
Saying the same exact thing twice in the same sentence is a waste of everyone’s time. Being redundant is almost like being irrelevant. And if you really think about it, saying something more than once… READ MORE
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The Never-Ending Battle with Autocorrect
While it tends to act quite favourably when you’re typing at lightning speed on a mobile device, autocorrect is more of a troublemaker most of the time. Especially when it comes to texting or emailing… READ MORE
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If vs. Whether
We can always question whether we’re using the right conditional word, even if it’s grammatically correct. In many cases, if and whether can be used interchangeably. But there is a time and place where each… READ MORE
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Watch Out for Run-On Sentences
This is by far the most common correction an editor will come across. It makes sense, especially with someone who isn’t necessarily a writer, per se. People get lost in their own train of thought,… READ MORE