FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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How to Avoid Redundancy
Saying the same exact thing twice in the same sentence is a waste of everyone’s time. Being redundant is almost like being irrelevant. And if you really think about it, saying something more than once… READ MORE
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The Never-Ending Battle with Autocorrect
While it tends to act quite favourably when you’re typing at lightning speed on a mobile device, autocorrect is more of a troublemaker most of the time. Especially when it comes to texting or emailing… READ MORE
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If vs. Whether
We can always question whether we’re using the right conditional word, even if it’s grammatically correct. In many cases, if and whether can be used interchangeably. But there is a time and place where each… READ MORE
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Watch Out for Run-On Sentences
This is by far the most common correction an editor will come across. It makes sense, especially with someone who isn’t necessarily a writer, per se. People get lost in their own train of thought,… READ MORE
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How to Take Constructive (and Not-So-Constructive) Criticism
Relevant in all branches of the craft, criticism for writing is bound to find its way to you. Some take it better than others; some give it better than others. We have little control over… READ MORE
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Semi Colon or Em Dash?
When it comes to separating thoughts and clauses, this tends to be quite a complex distinction to make. Especially when you involve colons and commas as well. Oh, the joys of the English language! For… READ MORE
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Like vs. Such As
This is a very common instance of confusion, although in most cases the two are interchangeable. Only a real stickler (or very dedicated editor) would single these out as errors. In any case, it helps… READ MORE
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An Editor’s Favourite Words to Cut (And Ones to Replace them with)
All-too-common words are usually found at the start of sentences. Often, these words are just filler and set you up to write run-on sentences. The thing is, these words aren’t always necessary to your sentence.… READ MORE
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Tips to Ensure Professional Writing is Always Professional
Catchy headlines, sales copy and fictional writing are inclined to break the rules of writing and get away with it. And all the power to them. That just means professional writing is easier to execute… READ MORE
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When to Drop the “s” at the End of Words
We see it all the time in all kinds of words: toward and towards, anyway and anyways, afterward and afterwards. Generally speaking, these words have the same meaning with or without the “s,” and both… READ MORE