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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM
    • You know the AI vibe when you read it.

      But why does the AI vibe take away from what you’re reading? The first line of an Italian paper by Francesca Simion from the Center for Cognitive Neuroscience and the University of Padova and Elisa Di Giorgio from the Center for Mind/Brain Sciences and University of Trento says it all about the AI vibe: “The ability to… READ MORE

    • AI-Generated Writing’s Impossible-to-Meet Standard 

      Everyone wants to use AI-generated writing. No one wants to receive it. In 2026, the winner of a science photography prize was disqualified for using generative AI in his entry. The decision was made after complaints on the content organizer’s LinkedIn page that the winning entry seemed fake. Before the accusations started flying and were eventually proven,… READ MORE

    • Dodge Double Negatives

      It’s not uncommon to see double negatives in writing. Now, wouldn’t that have read better if we said it’s common instead? All too often, people like to state things in their negative forms. But why?… READ MORE

    • When Isolating Thoughts, Finish the Way You Start

      When isolating thoughts with commas, dashes and semicolons, people tend to mix and match these marks of punctuation for some odd reason. As if they don’t want to leave any of them out of a… READ MORE

    • How to Avoid Redundancy

      Saying the same exact thing twice in the same sentence is a waste of everyone’s time. Being redundant is almost like being irrelevant. And if you really think about it, saying something more than once… READ MORE

    • The Never-Ending Battle with Autocorrect

      While it tends to act quite favourably when you’re typing at lightning speed on a mobile device, autocorrect is more of a troublemaker most of the time. Especially when it comes to texting or emailing… READ MORE

    • If vs. Whether

      We can always question whether we’re using the right conditional word, even if it’s grammatically correct. In many cases, if and whether can be used interchangeably. But there is a time and place where each… READ MORE

    • Watch Out for Run-On Sentences

      This is by far the most common correction an editor will come across. It makes sense, especially with someone who isn’t necessarily a writer, per se. People get lost in their own train of thought,… READ MORE

    • How to Take Constructive (and Not-So-Constructive) Criticism

      Relevant in all branches of the craft, criticism for writing is bound to find its way to you. Some take it better than others; some give it better than others. We have little control over… READ MORE

    • Semi Colon or Em Dash?

      When it comes to separating thoughts and clauses, this tends to be quite a complex distinction to make. Especially when you involve colons and commas as well. Oh, the joys of the English language! For… READ MORE

    • Like vs. Such As

      This is a very common instance of confusion, although in most cases the two are interchangeable. Only a real stickler (or very dedicated editor) would single these out as errors. In any case, it helps… READ MORE

    • An Editor’s Favourite Words to Cut (And Ones to Replace them with)

      All-too-common words are usually found at the start of sentences. Often, these words are just filler and set you up to write run-on sentences. The thing is, these words aren’t always necessary to your sentence.… READ MORE

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    If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.