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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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Inquire vs. Enquire
Having recently come across this particular distinction, we thought it would be noteworthy to clear it up. Inquire, meaning to ask for further information, is generally interchangeable with enquire — which is more frequently used… READ MORE
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The Most Common US/CAN Spelling Distinctions
In the English language, we often come across words that are slightly varied in spelling. Coming across these variations, we think one way is correct over another. In most cases, however, it’s just a matter… READ MORE
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Distinguish Between Irregular Plurals
The following sets of irregular plurals are so commonly confused that you may not even know there were singular and plural versions of them. Especially when heard in spoken word, the wrong usage sounds perfectly… READ MORE
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Tips to Avoid Repetition in Your Writing
It happens to the best of us. Words that we use regularly like to hang out in our subconscious. And some linger for longer than others, eventually making their way into our writing through our… READ MORE
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Which is the correct past tense?
The following examples ought to clarify the confusion many have regarding which version of the past tense to use. There seems to be a misconception that one is correct and the other isn’t, however, this… READ MORE
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The Run-down on Capital Letters
For the most part, distinguishing between when it’s appropriate to use capital letters is pretty straightforward. Places like the start of a sentence and people’s names are no-brainers. However, there are instances where people use… READ MORE
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Spring Cleaning: Is it time to refresh your website?
That dreaded time of year is upon us. Although spring cleaning isn’t the most exciting thing in the world to do, it’s necessary for getting rid of what we no longer need. Both to de-clutter… READ MORE
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To Join Words or Keep Them Separated?
Are we going all together or travelling as a whole altogether? This distinction is often confused. So, we thought we’d bring our attention to it so you can avoid any future misuse. The following examples… READ MORE
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The Importance of Following a Style Guide
If you’re involved in any sort of business, you’re bound to create written material that will in some way, shape or form communicate what you’re doing with the rest of the world. To ensure your quality… READ MORE
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A Breakdown of the Different Types of Editing
When you ask someone to edit a document for you, you need to specify exactly what you want done. Editing takes on several forms that involve varying degrees of time, effort and attention to detail.… READ MORE