FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
PREVIOUS FEATURE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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Which is the correct past tense?
The following examples ought to clarify the confusion many have regarding which version of the past tense to use. There seems to be a misconception that one is correct and the other isn’t, however, this… READ MORE
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The Run-down on Capital Letters
For the most part, distinguishing between when it’s appropriate to use capital letters is pretty straightforward. Places like the start of a sentence and people’s names are no-brainers. However, there are instances where people use… READ MORE
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Spring Cleaning: Is it time to refresh your website?
That dreaded time of year is upon us. Although spring cleaning isn’t the most exciting thing in the world to do, it’s necessary for getting rid of what we no longer need. Both to de-clutter… READ MORE
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To Join Words or Keep Them Separated?
Are we going all together or travelling as a whole altogether? This distinction is often confused. So, we thought we’d bring our attention to it so you can avoid any future misuse. The following examples… READ MORE
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The Importance of Following a Style Guide
If you’re involved in any sort of business, you’re bound to create written material that will in some way, shape or form communicate what you’re doing with the rest of the world. To ensure your quality… READ MORE
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A Breakdown of the Different Types of Editing
When you ask someone to edit a document for you, you need to specify exactly what you want done. Editing takes on several forms that involve varying degrees of time, effort and attention to detail.… READ MORE
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The Elusive English Language and its Lack of Phonetics
The English language is known for having an exception to every rule in the book. Thus, not making any sense whatsoever. Words like Colonel, Wednesday, February, sherbet, scissors, laugh, poignant and yacht have been giving… READ MORE
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Commonly Confused Words
The following examples are words that are very similar to each other, stemming from the same root and often the cause of confusion as a result. Don’t worry — confusing these words is very common… READ MORE
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Tips to Adding Oomph to your Writing
We’re not always so lucky as to be able to write about compelling and interesting topics. In fact, most of the time our topics aren’t exactly inclined to get the blood pumping. But our writing… READ MORE
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Check The Facts
Someone is reading your company blog, and they see your reference to an accomplishment from last year. They want to learn more about it, as it piques their interest, so they click on the embedded… READ MORE