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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM
    • You know the AI vibe when you read it.

      But why does the AI vibe take away from what you’re reading? The first line of an Italian paper by Francesca Simion from the Center for Cognitive Neuroscience and the University of Padova and Elisa Di Giorgio from the Center for Mind/Brain Sciences and University of Trento says it all about the AI vibe: “The ability to… READ MORE

    • AI-Generated Writing’s Impossible-to-Meet Standard 

      Everyone wants to use AI-generated writing. No one wants to receive it. In 2026, the winner of a science photography prize was disqualified for using generative AI in his entry. The decision was made after complaints on the content organizer’s LinkedIn page that the winning entry seemed fake. Before the accusations started flying and were eventually proven,… READ MORE

    • Tips to Ensure Professional Writing is Always Professional

      Catchy headlines, sales copy and fictional writing are inclined to break the rules of writing and get away with it. And all the power to them. That just means professional writing is easier to execute… READ MORE

    • When to Drop the “s” at the End of Words

      We see it all the time in all kinds of words: toward and towards, anyway and anyways, afterward and afterwards. Generally speaking, these words have the same meaning with or without the “s,” and both… READ MORE

    • Inquire vs. Enquire

      Having recently come across this particular distinction, we thought it would be noteworthy to clear it up. Inquire, meaning to ask for further information, is generally interchangeable with enquire — which is more frequently used… READ MORE

    • The Most Common US/CAN Spelling Distinctions

      In the English language, we often come across words that are slightly varied in spelling. Coming across these variations, we think one way is correct over another. In most cases, however, it’s just a matter… READ MORE

    • Distinguish Between Irregular Plurals

      The following sets of irregular plurals are so commonly confused that you may not even know there were singular and plural versions of them. Especially when heard in spoken word, the wrong usage sounds perfectly… READ MORE

    • Tips to Avoid Repetition in Your Writing

      It happens to the best of us. Words that we use regularly like to hang out in our subconscious. And some linger for longer than others, eventually making their way into our writing through our… READ MORE

    • Which is the correct past tense?

      The following examples ought to clarify the confusion many have regarding which version of the past tense to use. There seems to be a misconception that one is correct and the other isn’t, however, this… READ MORE

    • The Run-down on Capital Letters

      For the most part, distinguishing between when it’s appropriate to use capital letters is pretty straightforward. Places like the start of a sentence and people’s names are no-brainers. However, there are instances where people use… READ MORE

    • Spring Cleaning: Is it time to refresh your website?

      That dreaded time of year is upon us. Although spring cleaning isn’t the most exciting thing in the world to do, it’s necessary for getting rid of what we no longer need. Both to de-clutter… READ MORE

    • To Join Words or Keep Them Separated?

      Are we going all together or travelling as a whole altogether? This distinction is often confused. So, we thought we’d bring our attention to it so you can avoid any future misuse. The following examples… READ MORE

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