FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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The Elusive English Language and its Lack of Phonetics
The English language is known for having an exception to every rule in the book. Thus, not making any sense whatsoever. Words like Colonel, Wednesday, February, sherbet, scissors, laugh, poignant and yacht have been giving… READ MORE
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Commonly Confused Words
The following examples are words that are very similar to each other, stemming from the same root and often the cause of confusion as a result. Don’t worry — confusing these words is very common… READ MORE
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Tips to Adding Oomph to your Writing
We’re not always so lucky as to be able to write about compelling and interesting topics. In fact, most of the time our topics aren’t exactly inclined to get the blood pumping. But our writing… READ MORE
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Check The Facts
Someone is reading your company blog, and they see your reference to an accomplishment from last year. They want to learn more about it, as it piques their interest, so they click on the embedded… READ MORE
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Apostrophes and Plurals: What’s the Deal?
When plurals are involved, people often get confused as to how they should use apostrophes. That’s just it — you don’t even need to use them half the time. There are three ways to present… READ MORE
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The Difference Adding an –e Makes
Not only does adding an e at the end of a word change the pronunciation in many cases, it also changes the meaning of the word entirely. This is an all-too-common mistake that we thought… READ MORE
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Lost in Translation: Why Fluency Matters
So you’re at a point in your business where you need to put all your English content into French to make your website bilingual. Great! But where do you start? Instead of trying to summon… READ MORE
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Who vs. Whom & Who’s vs. Whose
Has reading the title confused you yet? That’s ok. We’re here to give you the who’s who on all the whos — complete with examples. Let’s start with the singulars and move on to the… READ MORE
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To Hyphenate, or Not to Hyphenate?
What’s the difference between state-of-the-art technology and technology being state of the art? Compound modifiers are two or more words expressing a single concept, as in the previous example. Hyphenating in this context is very… READ MORE
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The Breakdown on Brackets
Brackets are components of punctuation that are often misunderstood. People either use them too much when they get so caught up in side notes that the entire sentence loses direction, or they’re not sure when… READ MORE