FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
PREVIOUS FEATURE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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Apostrophes and Plurals: What’s the Deal?
When plurals are involved, people often get confused as to how they should use apostrophes. That’s just it — you don’t even need to use them half the time. There are three ways to present… READ MORE
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The Difference Adding an –e Makes
Not only does adding an e at the end of a word change the pronunciation in many cases, it also changes the meaning of the word entirely. This is an all-too-common mistake that we thought… READ MORE
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Lost in Translation: Why Fluency Matters
So you’re at a point in your business where you need to put all your English content into French to make your website bilingual. Great! But where do you start? Instead of trying to summon… READ MORE
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Who vs. Whom & Who’s vs. Whose
Has reading the title confused you yet? That’s ok. We’re here to give you the who’s who on all the whos — complete with examples. Let’s start with the singulars and move on to the… READ MORE
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To Hyphenate, or Not to Hyphenate?
What’s the difference between state-of-the-art technology and technology being state of the art? Compound modifiers are two or more words expressing a single concept, as in the previous example. Hyphenating in this context is very… READ MORE
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The Breakdown on Brackets
Brackets are components of punctuation that are often misunderstood. People either use them too much when they get so caught up in side notes that the entire sentence loses direction, or they’re not sure when… READ MORE
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Waste vs. Waist: Know Which to Throw Away and Which to Put a Belt Around
Having come across this mistake on more than one occasion recently, we thought it was worth bringing some attention to. This is an example where autocorrect won’t catch your mistake. So, here are these two… READ MORE
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How To Correct People Without Being Pompous
There is a time and place to summon the grammar police. If you’re always correcting people on their misuses and misspellings, then you become that guy. And no one likes him. But there are times… READ MORE
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Don’t Let A Typo Ruin Your Reputation
Although they come off as tiny, insignificant, miniscule mistakes, typos are far from that. It can happen to the best of us. As we’re typing away at lightning speed, we forget to add the apostrophe… READ MORE
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Tips To Stay Focused While Editing
Staying focused on a single task without getting distracted can be challenging—especially when you don’t have someone standing over your shoulder. Left to our own devices, this can prove to be quite challenging. And, there’s… READ MORE