FEATURED
-
What’s a We Count, and why should you do one?
Your We Count is the number of times the word we (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other…… READ MORE
PREVIOUS FEATURE
-
What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
-
3 Ways to Create an Effective Writing Outline
Whether you’re creating a monthly report, a term paper, a website or a short story, a writing outline is usually a good starting point. A proper outline helps you organize your thoughts and ideas and… READ MORE
-
Flare vs. Flair…and Why It’s So Tricky to Tell Them Apart
For this month’s edition of our “vs.” post, the words “flare” and “flair” came to mind. Flare and flair are a couple of homophones that differ in spelling and in meaning, yet figuring out which… READ MORE
-
Tip for Writers: How Not to Take an Editor’s Corrections Personally
For a productive writer in any genre, there is rarely time to get down about editorial corrections or criticism. Yes, it may sting sometimes and no writer enjoys seeing their work dissected and critiqued, but… READ MORE
-
Does the “I Before E Except After C” Rule Work In Every Situation?
Here’s a classic grammar rule that we’ve all heard a time or two. In fact, if you went to any school from kindergarten through grade 8, you’ve probably heard it hundreds of times. “I before… READ MORE
-
Lead vs. Lead vs. Led….I’m Seeing This One Way Too Often Lately!
If you’ve been following the Re:word blog posts each month you know that we try to include at least one “vs.” themed post (if you haven’t, go back and read them because they’re pretty enlightening).… READ MORE
-
Personality Traits of Highly Effective Copy Editors
Here at Re:word Communications, we’re under the impression that we have some of the most effective copy editors in the industry. Whether it’s a white paper, a term paper, a website or a training manual,… READ MORE
-
Tips for Making Your Writing “Engaging”
Whether you are a professional writer, a student or a small business owner who prefers to tackle your own blogging and web content, you’ve probably read about the importance of making your writing “engaging” to… READ MORE
-
What the Heck Is a Heteronym?
If you’re like most people, you’ve heard of synonyms, antonyms and homonyms. They’re part of the basic English curriculum in every school, after all. However, you may have breezed through every grade, learning more about… READ MORE
-
Qualities of an Effective Translation Service
Here’s the thing about translation…you may need it all the time or only once in a long while, but it had better be accurate when you do it. Not many blunders will make you or… READ MORE