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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Then vs. Than…Yes They Do Have Different Meanings!
If you needed even more evidence of how one letter can make a big difference, ‘then vs. than’ is a great example. People make mistakes with these two words all the time, but they often… READ MORE
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Your vs. You’re…One Trick to Guarantee You Never Get It Wrong Again!
Occasionally mixing up the odd words that happen to sound similar is understandable. If you do a lot of writing, it may even be expected. However, this your and you’re confusion has reached epidemic proportions… READ MORE
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Why Accurate Fact Checking Is So Critically Important to Your Writing
It’s easy to think of “fact checking” as an activity reserved for term papers, essays and other writing that require historical accuracy. However, the need for correct factual information in writing extends far beyond the… READ MORE
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For All Intensive Purposes…and Other Commonly Misused Phrases
Sometimes, to make your ideas flow from one to the next or to hammer home a point, you use a common phrase to get the job done. We all do it from time to time,… READ MORE
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3 Headline Tips that Will Draw Your Reader In Like a Magnet
Opinions may vary about precisely how long you have to make an impression on a potential reader once they have seen your headline, but most seem to agree it’s less than five seconds. Most also… READ MORE
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Why You Shouldn’t Rely on Automatic Grammar Checkers to Correct Your Writing
In an earlier post, we gave details on some of the problems associated with the Google Translate tool. Well, there’s another type of automated tool that often makes intelligent writers look foolish, and that is… READ MORE
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What are Expletive Constructions and Why Should I Avoid Them?
Whether you write professionally, churn out the odd report as part of your job, or write papers and stories in school, structural and grammatical missteps are part of the process. One such misstep is known… READ MORE
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Self-Editing Tips Every Writer Should Know
No matter what you are writing, editing must be part of the process if you hope to impress your audience. Professional editing, with human experts going over your work, is always the best approach, but… READ MORE
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Farther vs. Further…Is There Really a Difference?
When it comes to writing just about anything, a great deal of confusion, head shaking and fist pounding comes from the use of farther and further. It’s pretty interesting how the difference of one letter… READ MORE
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7 Business Writing Blunders that Will Make You Look Foolish
Speeches, documents, articles, blog posts, news releases, websites, even inter-office memos are all examples of business writing. They are also prime opportunities for you to make some common business writing mistakes. When it comes down… READ MORE