FEATURED
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
PREVIOUS FEATURE
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How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important content because (a) it’s where many prospects and investors will go first when they hear of you, and (b) because the average prospect is giving you less time to impress them — the average website…… READ MORE
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For All Intensive Purposes…and Other Commonly Misused Phrases
Sometimes, to make your ideas flow from one to the next or to hammer home a point, you use a common phrase to get the job done. We all do it from time to time,… READ MORE
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3 Headline Tips that Will Draw Your Reader In Like a Magnet
Opinions may vary about precisely how long you have to make an impression on a potential reader once they have seen your headline, but most seem to agree it’s less than five seconds. Most also… READ MORE
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Why You Shouldn’t Rely on Automatic Grammar Checkers to Correct Your Writing
In an earlier post, we gave details on some of the problems associated with the Google Translate tool. Well, there’s another type of automated tool that often makes intelligent writers look foolish, and that is… READ MORE
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What are Expletive Constructions and Why Should I Avoid Them?
Whether you write professionally, churn out the odd report as part of your job, or write papers and stories in school, structural and grammatical missteps are part of the process. One such misstep is known… READ MORE
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Self-Editing Tips Every Writer Should Know
No matter what you are writing, editing must be part of the process if you hope to impress your audience. Professional editing, with human experts going over your work, is always the best approach, but… READ MORE
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Farther vs. Further…Is There Really a Difference?
When it comes to writing just about anything, a great deal of confusion, head shaking and fist pounding comes from the use of farther and further. It’s pretty interesting how the difference of one letter… READ MORE
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7 Business Writing Blunders that Will Make You Look Foolish
Speeches, documents, articles, blog posts, news releases, websites, even inter-office memos are all examples of business writing. They are also prime opportunities for you to make some common business writing mistakes. When it comes down… READ MORE
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Colon vs. Semi-Colon: Which One Do I Use and When?
We like to think of punctuation as a beat-indicators for readers. Periods, commas, colons, semi-colons, ellipses m-dashes — they all tell readers when to pause, for how long…and what the intonation should sound like before… READ MORE
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How Google Translate Can Make a Laughing Stock of Your Business
Most business owners and operators who require language translation to keep their companies running have likely heard of Google Translate. For those who haven’t, it is a completely free translation service that Google provides that… READ MORE
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What Is Persuasive Copy?
The simple (and lazy) way to answer this question is to say persuasive copy is copy or content that is designed to persuade people to do things. And while that is completely true, the real… READ MORE