FEATURED
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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Colon vs. Semi-Colon: Which One Do I Use and When?
We like to think of punctuation as a beat-indicators for readers. Periods, commas, colons, semi-colons, ellipses m-dashes — they all tell readers when to pause, for how long…and what the intonation should sound like before… READ MORE
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How Google Translate Can Make a Laughing Stock of Your Business
Most business owners and operators who require language translation to keep their companies running have likely heard of Google Translate. For those who haven’t, it is a completely free translation service that Google provides that… READ MORE
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What Is Persuasive Copy?
The simple (and lazy) way to answer this question is to say persuasive copy is copy or content that is designed to persuade people to do things. And while that is completely true, the real… READ MORE
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Substantive Editing Services for Business Documents
The days when a businessperson was not required to have writing skills because he or she was a businessman (and not a writer!) are gone for good. Word processors with inbuilt spelling and grammar checks,… READ MORE
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Hire an Essay Editor to Improve Your Arguments
Have you ever wondered how some very busy people can churn out great essays? Here’s a secret – they hire a seasoned essay editor to polish their writing. To produce a good essay, it’s not… READ MORE
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Doing Business in Canada? You Need a Quebecois French Translator for Your Web Copy
If you are a business that hopes to make a splash in the Canadian market, you are leaving money on the table if you don’t have French-language copy on your site. Canada has two official… READ MORE
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What Do All These Proofreading Symbols Mean?
If you have ever had a piece of writing proofread and then handed back to you, you may have seen a variety of different proofreading symbols throughout the text. If you didn’t see anything, then… READ MORE
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Could Your Corporate Communications Use Copyediting Services?
One of the areas of business that many people don’t give a lot of thought to is how a company communicates with its own people and the outside world. Corporate communications are an important element… READ MORE
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Fix Your Grammar and Spelling with Proofreading Services
To say that grammar and spelling isn’t everyone’s thing is definitely one of those understatements of the century we keep hearing about. You can have a wonderful idea, concept, point of view or story and… READ MORE
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Writing a Press Release? 5 Tips for Success
If you own or run a business, charity, club or other type of organization that needs to ‘get the word out’ about anything, you may end up writing a press release at some point to… READ MORE