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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Proudly Canadian
We took a road trip to Ottawa for the Editors Canada conference and got a chance to walk around the city. It was a gorgeous summer day — perfect for a stroll. And stroll we… READ MORE
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The experts weigh in
Dear Re:word, I’ve been running an email campaign for a few months and traction is poor. When people open the email, they do what they’re supposed to do, but not enough people are opening. But… READ MORE
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Turmeric Curcumin
The best part of what we do is everything we get to learn about. This week, it was a naturally occurring extract that helps prevent inflammation in the body. For people with arthritis, Crohn’s and… READ MORE
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Strong communication skills
You see the phrase “strong communication skills” everywhere: on resumes (I have strong communication skills), on job postings (strong communication skills required), on bios (she has strong communication skills). But what does it mean to… READ MORE
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If we were high school English teachers…
Here’s how we would divvy up Shakespeare: Grade 9 — Twelfth Night This is a perfect introduction to the bard for minor niners. It’s light, very funny and full of prepubescent jokes — especially from… READ MORE
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“The first draft of anything is shit.”
Ernest Hemingway said that, and he was right. Of course he was right. The first draft of anything is purely conceptual. It’s about sending what’s in your head through to your hands and onto the… READ MORE
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Caught wind…had to share
A few months back, a Canadian member of parliament found herself being scolded by one of her colleagues in the house for what was apparently a poor choice of words. Whether you think the simile… READ MORE
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Five reasons not to use a proofreader.
5. You believe that bad publicity is good publicity. You accidentally refer to Fort McMurray as Fart McMurray. First it gets picked up by the usual suspects: grammar nerds who have noting better to do… READ MORE
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The best movie ever written
A big-budget movie production with larger-than-life stars set up shop in a small New England town. That’s the story of State and Main (2000), and about a hundred movies before it, notably Sweet Liberty (1986)… READ MORE
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One driveway south of Milky Way
We got new office space earlier this year at Queen and Dufferin. That’s in the southwest corner of downtown Toronto, between up-and-coming Parkdale and formerly up-and-coming-but-now-booming Beaconsfield Village. There really is an alleyway called Milky… READ MORE