The Importance of Following a Style Guide
If you’re involved in any sort of business, you’re bound to create written material that will in some way, shape or form communicate what you’re doing with the rest of the world. To ensure your...
A Breakdown of the Different Types of Editing
When you ask someone to edit a document for you, you need to specify exactly what you want done. Editing takes on several forms that involve varying degrees of time, effort and attention to detail. So,...
The Elusive English Language and its Lack of Phonetics
The English language is known for having an exception to every rule in the book. Thus, not making any sense whatsoever. Words like Colonel, Wednesday, February, sherbet, scissors, laugh, poignant and yacht...
Commonly Confused Words
The following examples are words that are very similar to each other, stemming from the same root and often the cause of confusion as a result. Don’t worry — confusing these words is very common and...
Tips to Adding Oomph to your Writing
We’re not always so lucky as to be able to write about compelling and interesting topics. In fact, most of the time our topics aren’t exactly inclined to get the blood pumping. But our writing shouldn’t...
Check The Facts
Someone is reading your company blog, and they see your reference to an accomplishment from last year. They want to learn more about it, as it piques their interest, so they click on the embedded link....
Apostrophes and Plurals: What’s the Deal?
When plurals are involved, people often get confused as to how they should use apostrophes. That’s just it — you don’t even need to use them half the time. There are three ways to present plurals,...
The Difference Adding an –e Makes
Not only does adding an e at the end of a word change the pronunciation in many cases, it also changes the meaning of the word entirely. This is an all-too-common mistake that we thought was worth bringing...
Lost in Translation: Why Fluency Matters
So you’re at a point in your business where you need to put all your English content into French to make your website bilingual. Great! But where do you start? Instead of trying to summon some of your...
Who vs. Whom & Who’s vs. Whose
Has reading the title confused you yet? That’s ok. We’re here to give you the who’s who on all the whos — complete with examples. Let’s start with the singulars and move on to the plurals later....
To Hyphenate, or Not to Hyphenate?
What’s the difference between state-of-the-art technology and technology being state of the art? Compound modifiers are two or more words expressing a single concept, as in the previous example. Hyphenating...
The Breakdown on Brackets
Brackets are components of punctuation that are often misunderstood. People either use them too much when they get so caught up in side notes that the entire sentence loses direction, or they’re not...