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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM

    Categories: Uncategorized

    SEO: What’s the Deal?

    It’s a very hot term, increasingly thrown around amid other buzzwords like thought leader and target. And despite its popularity, SEO, or search engine optimization, is still a term not everyone understands....

    Some Beautiful Words to Garnish Your Writing

    Like a bright red cherry on top of an already mesmerizing cocktail, certain words pack a punch that can liven up your entire body of writing. They can act like a pair of really flashy shoes, pulling together...

    What Presentation Errors Really Say

    This brief video says it all: it doesn’t matter how eloquent or captivating the given presentation is — errors and typos will overpower the rest of the content as that’s all anyone will see. That...

    Dodge Double Negatives

    It’s not uncommon to see double negatives in writing. Now, wouldn’t that have read better if we said it’s common instead? All too often, people like to state things in their negative forms. But why?...

    How to Avoid Redundancy

    Saying the same exact thing twice in the same sentence is a waste of everyone’s time. Being redundant is almost like being irrelevant. And if you really think about it, saying something more than once...

    The Never-Ending Battle with Autocorrect

    While it tends to act quite favourably when you’re typing at lightning speed on a mobile device, autocorrect is more of a troublemaker most of the time. Especially when it comes to texting or emailing...

    If vs. Whether

    We can always question whether we’re using the right conditional word, even if it’s grammatically correct. In many cases, if and whether can be used interchangeably. But there is a time and place where...

    Watch Out for Run-On Sentences

    This is by far the most common correction an editor will come across. It makes sense, especially with someone who isn’t necessarily a writer, per se. People get lost in their own train of thought, and...

    Semi Colon or Em Dash?

    When it comes to separating thoughts and clauses, this tends to be quite a complex distinction to make. Especially when you involve colons and commas as well. Oh, the joys of the English language! For...