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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM

    Categories: Uncategorized

    How to Avoid Redundancy

    Saying the same exact thing twice in the same sentence is a waste of everyone’s time. Being redundant is almost like being irrelevant. And if you really think about it, saying something more than once...

    The Never-Ending Battle with Autocorrect

    While it tends to act quite favourably when you’re typing at lightning speed on a mobile device, autocorrect is more of a troublemaker most of the time. Especially when it comes to texting or emailing...

    If vs. Whether

    We can always question whether we’re using the right conditional word, even if it’s grammatically correct. In many cases, if and whether can be used interchangeably. But there is a time and place where...

    Watch Out for Run-On Sentences

    This is by far the most common correction an editor will come across. It makes sense, especially with someone who isn’t necessarily a writer, per se. People get lost in their own train of thought, and...

    Semi Colon or Em Dash?

    When it comes to separating thoughts and clauses, this tends to be quite a complex distinction to make. Especially when you involve colons and commas as well. Oh, the joys of the English language! For...

    Like vs. Such As

    This is a very common instance of confusion, although in most cases the two are interchangeable. Only a real stickler (or very dedicated editor) would single these out as errors. In any case, it helps...

    Inquire vs. Enquire

    Having recently come across this particular distinction, we thought it would be noteworthy to clear it up. Inquire, meaning to ask for further information, is generally interchangeable with enquire —...