Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business.
So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations.
Read the full article…A Dentsu Media study found that audio brand messaging is by far the most trusted — and it’s not even close.
What is it about audio, and specifically about consuming information via audio platforms, that makes such a difference?
Read the full article…You can spend all your money to be on every prospective customer’s TV, radio, laptop, tablet or phone. But it will all be wasted money if you don’t have a unique message for your prospects.
And the best way to get them to care is to show them (a) why their tomorrow will be better with your product or service in their lives, and (b) why they won’t get that feeling of satisfaction/improvement/hope anywhere else.
Read the full article…Anyone who writes for a living (from the content writer to the screen writer) has had to look deep into their souls over the last few months.
“What does AI mean for our jobs?”
Read the full article…After investing in quality copywriting, the choice to invest in quality proofreading is the best thing you can do for your message.
The breakneck speed at which marketing departments often move can make it hard to find time to put copy through a proofread before it’s published. Common excuses for why marketing departments don’t invest in quality proofreading include:
Read the full article…Internal communication are the pieces of copywriting only seen by a company’s employees. These five pieces will lay the foundation for how your employees think, act and feel.
Anything anyone wants to know about who and what your company stands for and why your company matters can be found in these five pieces of internal communication.
Read the full article…Rob Howard, a friend and mentor to Re:word, said that before someone buys from you, they have to buy into you. The value you add to them has to be clear. Your story has to resonate. And you have to make them feel incomplete without you.
All that is what good copywriting can do for your brand.
A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design.
Interestingly, the term “deck” dates to the mid 20th century when presentation slides were stacked next to a projector like a deck of cards. Eventually, the in-dividual pieces that made up the final design were called decks as well (copy decks, strategy decks, pitch decks, etc.).
Read the full article…When clients come to us for editing, they’re coming for one of three services:
Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders keep the trolls from embarrassing you online, and you from embarrassing yourself at the worst times.
Read the full article…Yeah, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy.
We know you hate doing it, and we don’t blame you. Writing good copy is hard. It’s not something you just wake up in the morning and excel at any more than waking up and deciding to crown a tooth or run electrical through your house.
Read the full article…