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Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business...

A Dentsu Media study found that audio brand messaging is by far the most trusted — and it’s not even close. What is it about audio, and specifically about consuming information via audio platforms,...

You can spend all your money to be on every prospective customer’s TV, radio, laptop, tablet or phone. But it will all be wasted money if you don’t have a unique message for your prospects. A Unique...

Anyone who writes for a living (from the content writer to the screen writer) has had to look deep into their souls over the last few months. “What does AI mean for our jobs?” “Will the robots be...

After investing in quality copywriting, the choice to invest in quality proofreading is the best thing you can do for your message. The breakneck speed at which marketing departments often move can make...

Internal communication are the pieces of copywriting only seen by a company’s employees. These five pieces will lay the foundation for how your employees think, act and feel. Anything anyone wants...

When clients come to us for editing, they’re coming for one of three services: Proofreading Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders...

Yeah, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy. We know you hate...

Stumbling across good copywriting is such a treat. It really can make your day too, because you’re not expecting it. You lean into it. You’re emotionally affected by it — which doesn’t necessarily...