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Why Your Company Needs a Unique Message

You can spend all your money to be on every prospective customer’s TV, radio, laptop, tablet or phone. But it will all be wasted money if you don’t have a unique message for your prospects.

A Unique Message Gives People a Reason to Care

And the best way to get them to care is to show them (a) why their tomorrow will be better with your product or service in their lives, and (b) why they won’t get that feeling of satisfaction/improvement/hope anywhere else.

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Good Copy Starts with a Good Copy Deck Template

A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design.

Interestingly, the term “deck” dates to the mid 20th century when presentation slides were stacked next to a projector like a deck of cards. Eventually, the in-dividual pieces that made up the final design were called decks as well (copy decks, strategy decks, pitch decks, etc.).

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Outsource copywriting? Yes, brand managers can do that too.

Yeah, we’re talking to you, the brand manager or agency client service manager choosing not to  outsource copywriting and instead staying up till all hours trying to write good copy.

We know you hate doing it, and we don’t blame you. Writing good copy is hard. It’s not something you just wake up in the morning and excel at any more than waking up and deciding to crown a tooth or run electrical through your house.

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