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Good Copy Starts with a Good Copy Deck Template

A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design. Interestingly, the term...

Proofreading. Copyediting. Line editing. Explained.

When clients come to us for editing, they’re coming for one of three services: Proofreading Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders...

The way to a better message? Outsource copywriting.

Yes, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy. We know you hate doing...

2 Reasons to Avoid Keyword Stuffing in your SEO Copywriting

Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and...

Good copywriting is everywhere.

Stumbling across good copywriting is such a treat. It really can make your day too, because you’re not expecting it. You lean into it. You’re emotionally affected by it — which doesn’t necessarily...

Let’s teach our high school students to communicate better

High school students who can’t communicate their ideas thoughtfully and persuasively might as well not have ideas at all. This will be true across verbal and written modes of messaging, and in all facets...

What you should know about becoming a copywriter

On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency. If they’re honest,...

How to Improve Your Email Open Rates without Spending Any Money

Hubspot’s latest research into email marketing puts the general B2X email open rates at 20.94 percent. This means you’re wasting your energy on at least 65 percent of your audience. That seems rather...

The first best teacher I ever had

I don’t normally break character on our blog, but this warranted something from the heart: Ihor Pelech, my Grade 9 English teacher, passed away. I was deeply affected by this news because of how deeply...

Copywriting Techniques — Writing Inside Out vs. Outside In

Among the first lessons you’d learn in a copywriting techniques course is that consumers want to know what’s in it for them. This article looks at how to frame that “what.” Need vs. Want Ultimately,...

What is a Split Infinitive? And why is it forever associated with Star Trek?

“To boldly go where no one has gone before.” Powerful. Rhythmic. Iconic. And grammatically incorrect because of the split infinitive. If you ever choose to boldly go deep into the rules of grammar...

3 Keys to Having a Professional Bio that Instills Immediate Confidence

A professional bio is one of the most powerful marketing tools you have because you can pretty much guarantee that visitors to your site are going to read it. According to Hubspot, other than the Home...

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