Let’s teach our high school students to communicate better

High school students who can’t communicate their ideas thoughtfully and persuasively might as well not have ideas at all. This will be true across verbal and written modes of messaging, and in all facets...

What you should know about becoming a copywriter

On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency. If they’re honest,...

How to Improve Your Email Open Rates without Spending Any Money

Hubspot’s latest research into email marketing puts the general B2X email open rates at 20.94 percent. This means you’re wasting your energy on at least 65 percent of your audience. That seems rather...

The first best teacher I ever had

I don’t normally break character on our blog, but this warranted something from the heart: Ihor Pelech, my Grade 9 English teacher, passed away. I was deeply affected by this news because of how deeply...

Copywriting Techniques — Writing Inside Out vs. Outside In

Among the first lessons you’d learn in a copywriting techniques course is that consumers want to know what’s in it for them. This article looks at how to frame that “what.” Need vs. Want Ultimately,...

What is a Split Infinitive? And why is it forever associated with Star Trek?

“To boldly go where no one has gone before.” Powerful. Rhythmic. Iconic. And grammatically incorrect because of the split infinitive. If you ever choose to boldly go deep into the rules of grammar...

3 Keys to Having a Professional Bio that Instills Immediate Confidence

A professional bio is one of the most powerful marketing tools you have because you can pretty much guarantee that visitors to your site are going to read it. According to Hubspot, other than the Home...

Hyphen vs. Dash — Getting Your Short Lines Straight

Those little horizontal lines cause more headaches than any other character. So we thought it might be easier to understand the “hyphen vs. dash” deal if it was broken down with examples of how to...

Thinking Before You Write: A Guide to Effective Brainstorming

Great writing starts with a great idea. It’s true of novels and plays and movie scripts. It’s true of newspaper articles, opinion pieces and theses. And it’s definitely true of copywriting. But copywriting...

As you reintroduce your brand, copywriting should be your first investment

You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times. Restart =...

How to Write a Value Prop: A Different Approach

Your value proposition is the one thing you offer your potential customers that your competitors can’t. It’s what generates the first bit of prospect interest and informs whether or not they...

Everyday writing tips: How to drop the hammer in an email

Imagine going your whole life without having to write a scathing email. Everyone would be doing exactly what they’re supposed to be doing. You’d be walking around satisfied with everything. And there’d...

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