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A few years ago, the Greater Toronto Airport Authority (they run Toronto Pearson) had a problem with noise complaints. They needed a copywriting team to give them messaging they could point people to and...

Social media has done quite a number on the English language. In less than two decades, centuries of writing rules, conventions and accepted norms, most of which we were taught to treat as carved in stone,...

A copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark and line...

Content marketing, as an industry, is obsessed with best practices to ensure effective content, not enjoyable content: Sometimes we think the complexity of content marketing rules exist solely as a way...

Smart businesses seek out the services of a copy editor because everyone in a company can use a second set of eyes. Yes, you want to avoid embarrassing mistakes, but that’s more the job of a proofreader...

Mark Twain: “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them — then the rest will be valuable.” Here are the Merriam-Webster definitions of an adjective and...