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    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.

    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM

    Categories: Uncategorized

    The Writing Revolution: 2005 to ????

    Social media has done quite a number on the English language. In less than two decades, centuries of writing rules, conventions and accepted norms, most of which we were taught to treat as carved in stone,...

    Oscar-winning Movies for Writing Fans

    You hear “Oscar-winning movies” and your mind immediately goes to the big four: Best Picture, Best Actor, Best Actress, Best Director. They’re the “majors,” the awards you  sit through the whole...

    The Copywriter’s Guide to Speaking

    A copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark and line...

    A Great Tagline. A Great Company.

    A few years ago, we were bouncing around the idea of replacing “Choose Your Words Wisely.” In retrospect, it was a silly exercise because we have a great tagline. But one alternative we quite liked...

    What is Enjoyable Content?

    Content marketing, as an industry, is obsessed with best practices to ensure effective content, not enjoyable content: Sometimes we think the complexity of content marketing rules exist solely as a way...

    Judging the Fit of a Copy Editor

    Smart businesses seek out the services of a copy editor because everyone in a company can use a second set of eyes. Yes, you want to avoid embarrassing mistakes, but that’s more the job of a proofreader...

    Fun with Translation — Google Style

    Translation is a super-growth industry. Data from the US Department of Labour shows a 100 percent increase in the number of people employed in the translation industry over the past seven years, and 24...

    Don’t trust an AI copywriter

    Last month, Chinese mega-publisher Alibaba unveiled their own virtual copywriter. It’s a computer program that they claim can generate 20,000 words of copy per second. Their promise to advertisers is...