Don’t trust an AI copywriter
Last month, Chinese mega-publisher Alibaba unveiled their own virtual copywriter. It’s a computer program that they claim can generate 20,000 words of copy per second. Their promise to advertisers is...
The demise of email has been greatly exaggerated
So, about that prediction a while back that email was going to go the way of cassette tape — looks like that was a whole lot of nothing. Email is STILL the most influential source of outward-bound B2B...
Half of copywriting is knowing when to stop writing
Young scribes new to copywriting have a tendency to overwrite. And they do it for different reasons. Some want to show off their vocabularies. Others want to be super-diligent in their explanations. A...
Technical Writing is The Opposite of Writing Technically
When you think of technical writing, do you think of big words and bigger equations, text that could put a person drowning in Red Bull to sleep and a complete lack of anything resembling creativity? If...
Content Writer or Copywriter: Which Do You Need?
The difference between a content writer and a copywriter is the difference between a fast food joint and a Michelin restaurant. Both have their place in the world, but their value depends on the appetite...
Language Legends — Cicero
As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend...
Proofreading is necessary and here’s why…
We talk a lot here about why you need proofreading. Every service page on our website mentions it in some way (here’s the white paper page, the pitch deck page and the video script page). Each does...
Language Legends
As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend...
Five of the best speeches ever recorded
Most of our copywriting, copyediting, proofreading and translation work is for content that’s meant to be read. Once in a while, we get the chance to work on speeches and it’s such a treat. It’s...
Looking for a copyeditor? This is what to look for.
Ernest Hemingway famously said that the first draft of anything is shit. And he was right. This is because your first pass is rife with personal biases: what you’d understand, find interesting or deem...
Clever copywriter or too clever by half?
We used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites. The wiktionary defines it as “shrewd but flawed by overthinking or excessive complexity, with...
Hello, I’m Memorable: 4 Keys to Naming a Business or Product
Let’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name. Have you listened to parents recount the way they came to their...