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At the end of the day, all politicians have are their words. Well-designed political slogans can push a so-so candidate over the top if it’s mobilizing, motivating and simple enough to get behind. Let’s...

Last month, Chinese mega-publisher Alibaba unveiled their own virtual copywriter. It’s a computer program that they claim can generate 20,000 words of copy per second. Their promise to advertisers is...

So, about that prediction a while back that email was going to go the way of cassette tape — looks like that was a whole lot of nothing. Email is STILL the most influential source of outward-bound B2B...

Young scribes new to copywriting have a tendency to overwrite. And they do it for different reasons. Some want to show off their vocabularies. Others want to be super-diligent in their explanations. A...

When you think of technical writing, do you think of big words and bigger equations, text that could put a person drowning in Red Bull to sleep and a complete lack of anything resembling creativity? If...

As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend...

We talk a lot here about why you need proofreading. Every service page on our website mentions it in some way (here’s the white paper page, the pitch deck page and the video script page). Each does...

Most of our copywriting, copyediting, proofreading and translation work is for content that’s meant to be read. Once in a while, we get the chance to work on speeches and it’s such a treat. It’s...

Ernest Hemingway famously said that the first draft of anything is shit. And he was right. This is because your first pass is rife with personal biases: what you’d understand, find interesting or deem...

We used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites. The wiktionary defines it as “shrewd but flawed by overthinking or excessive complexity, with...