The experts weigh in
Dear Re:word, I’ve been running an email campaign for a few months and traction is poor. When people open the email, they do what they’re supposed to do, but not enough people are opening....
Turmeric Curcumin
The best part of what we do is everything we get to learn about. This week, it was a naturally occurring extract that helps prevent inflammation in the body. For people with arthritis, Crohn’s and...
If we were high school English teachers…
Here’s how we would divvy up Shakespeare: Grade 9 — Twelfth Night This is a perfect introduction to the bard for minor niners. It’s light, very funny and full of prepubescent jokes —...
“The first draft of anything is shit.”
Ernest Hemingway said that, and he was right. Of course he was right. The first draft of anything is purely conceptual. It’s about sending what’s in your head through to your hands and onto...
Caught wind…had to share
A few months back, a Canadian member of parliament found herself being scolded by one of her colleagues in the house for what was apparently a poor choice of words. Whether you think the simile used was...
The best movie ever written
A big-budget movie production with larger-than-life stars set up shop in a small New England town. That’s the story of State and Main (2000), and about a hundred movies before it, notably Sweet Liberty...
One driveway south of Milky Way
We got new office space earlier this year at Queen and Dufferin. That’s in the southwest corner of downtown Toronto, between up-and-coming Parkdale and formerly up-and-coming-but-now-booming Beaconsfield...
Copywriter tales
On March 10th, 2017, the Page 7 Copywriting brand was folded into Re:word. For nine years, p7 was the copywriting agency of choice for some of the biggest brands and best agencies including Google, BBDO,...
Step 1 — The brief
When a copywriting job comes in, the first thing we do is create a brief. If you’ve worked agency before, you know that some briefs should really be called lengthies or novels or endless streams of written...
Gobsmacked.
We were in Banff last week at The Gathering, a celebration of “cult brands.” Incredible speakers, considered content, a well-curated guest list and the occasional throw-down made it by far...
Our new website launched last week
It only took 30 months to write. Seriously. In all fairness, it’s 18,259 words — but in all fairness, that’s 1.198 words per hour. Shameful. But the reality is that writing about yourself is hard....
Flagga Bloo Blee
If you spoke French like Phoebe, you wouldn’t need us. But since you speak it like Joey, drop us a line at info@reword.ca and let us help you out....