This commercial might as well be for typos
Typos are like stains. When your reader spots one, it’s all they can see, which means they’re not really concentrating on the rest of your content. What a waste....
A request.
If you’re one of those people who correct people’s spelling on social media, we kindly ask you to stop doing that. It’s annoying. It serves absolutely no purpose other than to embarrass. And honestly,...
The Animaniacs make us jealous
Watch this. Then watch this. Then try to say they’re not the most brilliantly written songs you’ve heard today. You won’t be able to, because they’re objectively brilliant. Think about it: Putting...
The Best Advertiser on Earth
Volkswagen comes close. So does Nike. MasterCard hit a few out of the park. But from where we sit, nobody does it better than The Economist. If you’ve never heard of The Economist, it’s a British current...
2017 and the Return of Listening
It seems you can’t go anywhere without meeting someone who thought 2016 was a steaming pile of horse crap. And what’s amazing is how varied the reasons for discontent are: from Bowie to Brexit to the...
Space to Think
If you’ve ever been to our office, the first thing that jumps out at you is the 28-foot ceiling height. This differs sharply from our last office where the ceilings were a paltry nine feet. Now,...
Our Take on Trump
Most of the time, we leave our politics at home. But this time isn’t like most times. And because we’re all about words that’s what we’re going to talk about today, specifically the words Mr. Trump...
Extra Effort
Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times. And...
Motherfucker. Think About It.
Maclean’s, one of Canada’s finest magazines, and Dan’s favourite, recently put out a video about the history and etymology of swear words. It’s interesting, but the one line that made us think...
We’re Hiring
The problem with writing is the immediacy and relative ease by which something can be changed. It doesn’t take a ton of effort to open a copy deck on your computer and do something different. And so,...
The Dream Client is a Dream No More
We’re not horn-tooters. For the most part, we sit in our little office pounding out words. We get happy when a client gives us the opportunity to make ourselves laugh. We get happier when someone comes...
Interesting!
We’re not fans of overusing exclamation marks. Like swear words, using exclamation marks sparingly enhances their meaning. Or so we believe. The upcoming generation doesn’t think so. According to a...