Copywriter tales
On March 10th, 2017, the Page 7 Copywriting brand was folded into Re:word. For nine years, p7 was the copywriting agency of choice for some of the biggest brands and best agencies including Google, BBDO,...
Step 1 — The brief
When a copywriting job comes in, the first thing we do is create a brief. If you’ve worked agency before, you know that some briefs should really be called lengthies or novels or endless streams of written...
Gobsmacked.
We were in Banff last week at The Gathering, a celebration of “cult brands.” Incredible speakers, considered content, a well-curated guest list and the occasional throw-down made it by far...
Our new website launched last week
It only took 30 months to write. Seriously. In all fairness, it’s 18,259 words — but in all fairness, that’s 1.198 words per hour. Shameful. But the reality is that writing about yourself is hard....
Flagga Bloo Blee
If you spoke French like Phoebe, you wouldn’t need us. But since you speak it like Joey, drop us a line at info@reword.ca and let us help you out....
This commercial might as well be for typos
Typos are like stains. When your reader spots one, it’s all they can see, which means they’re not really concentrating on the rest of your content. What a waste....
A request.
If you’re one of those people who correct people’s spelling on social media, we kindly ask you to stop doing that. It’s annoying. It serves absolutely no purpose other than to embarrass. And honestly,...
The Animaniacs make us jealous
Watch this. Then watch this. Then try to say they’re not the most brilliantly written songs you’ve heard today. You won’t be able to, because they’re objectively brilliant. Think about it: Putting...
The Best Advertiser on Earth
Volkswagen comes close. So does Nike. MasterCard hit a few out of the park. But from where we sit, nobody does it better than The Economist. If you’ve never heard of The Economist, it’s a British current...
2017 and the Return of Listening
It seems you can’t go anywhere without meeting someone who thought 2016 was a steaming pile of horse crap. And what’s amazing is how varied the reasons for discontent are: from Bowie to Brexit to the...
Space to Think
If you’ve ever been to our office, the first thing that jumps out at you is the 28-foot ceiling height. This differs sharply from our last office where the ceilings were a paltry nine feet. Now,...
Our Take on Trump
Most of the time, we leave our politics at home. But this time isn’t like most times. And because we’re all about words that’s what we’re going to talk about today, specifically the words Mr. Trump...