Two lessons from an effective brainstorm
A few weeks ago, one of our agency clients brought us in for a brainstorm. It’s always a hoot to jump in on one of those, partly because it gets us out of the office and into a different environment...
You too can create a social media holiday
When marketing managers come to us for copywriting, we like to give them ideas that jump off the page instead of simply words that live on it. Creating a social media holiday would most definitely qualify....
Write better emails: 4 little things that make a big difference.
Three years ago, Inc. Magazine (a publication we quite like) predicted the demise of email by 2020. It’s a well-written piece and the points made are salient and well-researched. But with respect...
Three questions to ask a translator before hiring them
If you need a translator, you need a good one because language police dogs are always sniffing around looking for slip-ups. Offending the wrong person with a poor translation could lead to negative PR...
4 Tips for Small Marketing Teams
The small marketing teams we work with all have the same problem: time. It’s impossible to do it all, but in today’s world, you kinda have to: inbound, outbound, social, experiential, trade...
Good advice for parents buying children’s books
Children’s books are written and illustrated to be read over and over again. Some colleges have courses dedicated to teaching the best ways to drill letter and pattern recognition, phonics, syntax...
A shout out to the WWE scriptwriters
We belong to the fortunate generation that got to experience the best eras of wrestling at exactly the right ages. In the mid-eighties, we were pre-teens and no one was cooler than Hulk Hogan. No one was...
Speechwriting tips from a speechwriting expert
We write our fair share of speeches, but Rick Kotick, Head of Competitive Intelligence, RBC Global Asset Management, writes more. He speaks at least twice a month to investment advisors and mutual fund...
A word is worth an infinite number of pictures
What’s more powerful, a word or an image? It’s a hotly debated topic in creative circles and cases have been made for both. Here’s our case for words: When you read a word, your mind...
The Suzanne way
We get back to people promptly. We even allude to it as part of our email signature, which looks like this: Re:word CommunicationsChoose your words wisely™416-800-9257 • 1-855-800-9257Visit the new...
What we look for in a copywriter
Of course you have to be a good writer. You have to be able to string sentences together and keep us reading them. But that’s just one part of it. The other part of it is an insatiable need to know....
The best answer ever
We just started working with a client who has offices in Bogota and Athens. In our initial interview, for our own curiousity, we asked him why he chose those two cities. His response: “salsa and...