Extra Effort
Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times. And...
Motherfucker. Think About It.
Maclean’s, one of Canada’s finest magazines, and Dan’s favourite, recently put out a video about the history and etymology of swear words. It’s interesting, but the one line that made us think...
We’re Hiring
The problem with writing is the immediacy and relative ease by which something can be changed. It doesn’t take a ton of effort to open a copy deck on your computer and do something different. And so,...
The Dream Client is a Dream No More
We’re not horn-tooters. For the most part, we sit in our little office pounding out words. We get happy when a client gives us the opportunity to make ourselves laugh. We get happier when someone comes...
Interesting!
We’re not fans of overusing exclamation marks. Like swear words, using exclamation marks sparingly enhances their meaning. Or so we believe. The upcoming generation doesn’t think so. According to a...
We Love When This Happens
First of all, any game that requires a tie to play is our kind of game (we’re classy like that). Then “Game of Words” sold us because, well, y’know…. Coming across a great use of words is such...
Titles Shmitles
We don’t have titles at Re:word. We have job descriptions. And they’re really easy. Dan’s a copywriter. So is Alex. Gina’s a copyeditor. Marie-Claude and Martine are translators. “But wait…how...
Apple’s Upset Core
Apple’s dashboard comes with a great dictionary/thesaurus. It’s intuitive. It’s easy to access. And for an offline tool, it’s impressively comprehensive. We use it all the time and, until this...
Talking to your Kids about English Class
There comes a point in every high school student’s life when they wonder why they have to take English. “I know how to speak,” they’ll say. “And I know how to write.” How is reading The Stone...
So You Wanna Be a Re:word copywriter
We get it. It’s a great gig. Here’s why: There’s no heavy lifting. Sure, there’s metaphorical heavy lifting in copywriting, like when you have to find one or two words to (a) express a massive...
How to Write a Resignation Letter
As much as you probably can’t wait to drop the bomb and get outta there, the actual drop itself can be a bit daunting when the time comes to resign from your job. You want to word it just right so you...
How to Choose the Perfect Book as a Gift
We like to include books as part of every birthday gift. Sometimes they’re novels, other times they’re books of quotes like the one above. And they’re never the whole gift, so don’t think we’re...