FEATURED
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Hooklines for Hooklines
Your Hooklines would look like this because the format never changes: ten elevator pitches in five sections of two, three, one, three and one. The output is intentionally minimalist because (a) your story’s not much of one if it can’t stand alone, and (b) it’s easier to review the messaging or lift the verbiage without…… READ MORE
PREVIOUS FEATURE
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What’s a We Count, and why should you do one?
Your We Count is the number of times the word we (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other…… READ MORE
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5 Things People Often Miss When Proofreading Their Own Work
It’s no secret that proofreading is one of the more important elements of writing. It’s like cleaning up after yourself when you’re done. You may have a killer concept, bold ideas and brave insights, but… READ MORE