Five of the best speeches ever recorded

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Five of the best speeches ever recorded

Most of our copywriting, copyediting, proofreading and translation work is for content that’s meant to be read. Once in a while, we get the chance to work on speeches and it’s such a treat. It’s one thing to see your words on the page. It’s another thing entirely to hear them spoken and watch a crowd react to them. It’s one of the great rushes in our business actually.

So while some people take breaks from the day watching cat videos or setting their fantasy sports team roster (okay, we do those things too), we like to watch history’s great speeches and pick up a tip or two for the next time an oratorical assignment gets thrown our way.

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Looking for a copyeditor? This is what to look for.

Meme: the strongest drive isn't sex or money. It's one person's need to change another's copyErnest Hemingway famously said that the first draft of anything is shit. And he was right. This is because your first pass is rife with personal biases: what you’d understand, find interesting or deem relevant. Even the way you present your argument is one-sided (even if it’s not), because it’s coming from one person: you.

Part of a copyeditor’s training is to see past those biases to what you’re trying to convey or elicit, and help you bring it out clearly.

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Clever copywriter or too clever by half?

Philosoraptor memeWe used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites.

The wiktionary defines it as “shrewd but flawed by overthinking or excessive complexity, with a resulting tendency to be unreliable or unsuccessful.” It’s often what happens when a copywriter writes for themselves and not for the client.

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Hello, I’m Memorable: 4 Keys to Naming a Business or Product

Amazing company names and their logosLet’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name.

Have you listened to parents recount the way they came to their kids’ names? You’ll get the odd “we just knew we had to name her Gertrude” or “we both said Skye at the same time” or “my dad’s name was William so it was a no-brainer.”

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Two lessons from an effective brainstorm

BrainstormingA few weeks ago, one of our agency clients brought us in for a brainstorm. It’s always a hoot to jump in on one of those, partly because it gets us out of the office and into a different environment (always a good thing), but mostly because of the energy in the room.

A great brainstorming session is invigorating. It’s amazing to see how far an idea can go — and how simple it can become — when it’s being pushed and prodded by different people with different perspectives. But it has to be pushed and prodded properly.

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You too can create a social media holiday

Dr. Evil making air quotes with the caption "Let's create a 'social media holiday.'"When marketing managers come to us for copywriting, we like to give them ideas that jump off the page instead of simply words that live on it. Creating a social media holiday would most definitely qualify. We can’t say we’ve managed to create one yet that stuck, but by-George we’re not going to stop trying because how cool would that be?

Why create a social media holiday?

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Write better emails: 4 little things that make a big difference.

better emailsThree years ago, Inc. Magazine (a publication we quite like) predicted the demise of email by 2020. It’s a well-written piece and the points made are salient and well-researched. But with respect to the piece’s writer — and to the magazine — it’s hogwash.

According to a 2017 Radicati Group study from January 2017, better than 3.7 billion people actively write emails today. And it’ll jump to 4.1 billion by 2021.

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Three questions to ask a translator before hiring them

translationIf you need a translator, you need a good one because language police dogs are always sniffing around looking for slip-ups. Offending the wrong person with a poor translation could lead to negative PR you don’t need or, or worse, a lawsuit you probably won’t win.

So as you source translators, what should you be looking for? Price is obviously a factor, but don’t make that your be-all and end-all. Because if you’re only interested in saving a few cents per word, you’ll wind up spending a lot more to redo a poor translation.

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4 Tips for Small Marketing Teams

Help t shirtThe small marketing teams we work with all have the same problem: time. It’s impossible to do it all, but in today’s world, you kinda have to: inbound, outbound, social, experiential, trade shows, content, blah b’blah b’blah. And every day, the list grows because every day there’s a new way to get the message out. Keeping up during the day is what’s keeping them up at night — mostly because they don’t leave the office.

So how does a marketing team of one or two stay ahead? By doing these four things:

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    And it's off!

    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.