Five of the best speeches ever recorded
Most of our copywriting, copyediting, proofreading and translation work is for content that’s meant to be read. Once in a while, we get the chance to work on speeches and it’s such a treat. It’s one thing to see your words on the page. It’s another thing entirely to hear them spoken and watch a crowd react to them. It’s one of the great rushes in our business actually.
So while some people take breaks from the day watching cat videos or setting their fantasy sports team roster (okay, we do those things too), we like to watch history’s great speeches and pick up a tip or two for the next time an oratorical assignment gets thrown our way.
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Ernest Hemingway famously said that the first draft of anything is shit. And he was right. This is because your first pass is rife with personal biases: what you’d understand, find interesting or deem relevant. Even the way you present your argument is one-sided (even if it’s not), because it’s coming from one person: you.
We used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites.
Let’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name.
A funny thing happened over the past few years: 
A few weeks ago, one of our agency clients brought us in for a brainstorm. It’s always a hoot to jump in on one of those, partly because it gets us out of the office and into a different environment (always a good thing), but mostly because of the energy in the room.
When marketing managers come to us for copywriting, we like to give them ideas that jump off the page instead of simply words that live on it. Creating a social media holiday would most definitely qualify. We can’t say we’ve managed to create one yet that stuck, but by-George we’re not going to stop trying because how cool would that be?
Three years ago, Inc. Magazine (a publication we quite like) predicted 
If you need a translator, you need a good one because language police dogs are always sniffing around looking for slip-ups. Offending the wrong person with a poor translation could lead to negative PR you don’t need or, or worse, a lawsuit you probably won’t win.
The small marketing teams we work with all have the same problem: time. It’s impossible to do it all, but in today’s world, you kinda have to: inbound, outbound, social, experiential, trade shows, content, blah b’blah b’blah. And every day, the list grows because every day there’s a new way to get the message out. Keeping up during the day is what’s keeping them up at night — mostly because they don’t leave the office.