Lyrics: Copywriting Set to Music

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Lyrics: Copywriting Set to Music

Like great copywriting, great lyrics will make you pay attention.
Come mothers and fathers throughout the land,
And don’t criticize what you can’t understand.
Your sons and your daughters are beyond your command.
Your old road is rapidly aging.
Please get out of the new one if you can’t lend your hand
For the times they are a-changin’
That’s from The Times They Are a Changin’ by Bob Dylan — whose lyrics were and are so powerful that he was awarded the Nobel Prize for Literature.

Interesting conversation starter about that lyric:
He placed mothers ahead of fathers. Keep in mind that this song came out in 1965 when society was still patriarchal. So to put mothers before fathers was a big deal, especially for a generation that had spent the past 20 years protecting an American ideal that was being questioned by a guy with a guitar who couldn’t sing.

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The Writing Revolution: 2005 to ????

Social media has done quite a number on the English language. In less than two decades, centuries of writing rules, conventions and accepted norms, most of which we were taught to treat as carved in stone, have been washed away as if they were doodled in sand.

What’s most fascinating about watching this linguistic revolution happen in real time is that it’s a first for humanity. Yes, language has clearly evolved since the grunts and yelps of early man. But in the past it’s taken multiple generations. For example, it took almost 200 years for thouthine and thee to become you, your and yourself.

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Oscar-winning Movies for Writing Fans

You hear “Oscar-winning movies” and your mind immediately goes to the big four: Best Picture, Best Actor, Best Actress, Best Director. They’re the “majors,” the awards you  sit through the whole telecast to get to. And they’re usually worth the wait. There was Tom Hanks’s beautiful tribute to two gay men in his acceptance speech for Philadelphia, Halle Berry’s emotional moment on stage after winning for Monster’s Ball and perhaps the best of the best, Steven Spielberg’s plea to the world’s educators to show Schindler’s List to their students.

However, if you’re a fan of the written word like we are, the highlight of the show is Best Original Screenplay. It’s often sandwiched midway through the telecast and rarely gets much fanfare. And the winners don’t see their careers skyrocket to new heights like Best Actor winners (Forbes found that an Oscar win can boost an actor’s salary by over 80 percent).

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The Copywriter’s Guide to Speaking

Illustration: A copywriter feels this way all the time: Fear of not knowingA copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark and line break. They vet and re-vet every argument. And if they find ourselves off topic, they delete and refocus.

These are obviously important skills to have, and a big reason people hire a copywriter. But these talents don’t exactly translate into the off-the-cuff spoken-word world. In fact, they’re an incredible hinderance because a copywriter relies on that time to get it right.

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Write Anything Like a Senior Copywriter Would

A senior copywriter
This year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want from the  senior copywriter and senior editor they hire. One of the more common comments we’ve received is, “I want to learn to write the way you do.”

And, of course, they would want that; it’d be much more cost effective if they didn’t have to come to us for every single thing they had to communicate.

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A Great Tagline. A Great Company.

A few years ago, we were bouncing around the idea of replacing “Choose Your Words Wisely.” In retrospect, it was a silly exercise because we have a great tagline. But one alternative we quite liked was “Well said. Well read.”

It was objectively good: catchy, well-balanced, thought-provoking. We knew it (or an iteration of it) would find a home somewhere.

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What is Enjoyable Content?

Fun!
Content marketing, as an industry, is obsessed with best practices to ensure effective content, not enjoyable content:

–  This is how many keywords you need
–  This is the keyword frequency you should be aiming for
–  This is the time of day you should post
–  This is the blah b-blah b-blah

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Judging the Fit of a Copy Editor

Choosing the right copy editorSmart businesses seek out the services of a copy editor because everyone in a company can use a second set of eyes.

Yes, you want to avoid embarrassing mistakes, but that’s more the job of a proofreader (we do that too, by the way). A copy editor will make sure you’re conveying what you think you’re conveying, and that you’re doing it in the best way possible.

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Do you give great client feedback? Here’s how you know.

An illustration of someone giving feedback to someone elseWe build revision cycles into our copywriting quotes because we expect client feedback. We like to think we provide our clients with the best ways to phrase their messages, but they’re certainly not the only ways. And because our clients (a) know better than we do what they want and (b) know their business better than we do until we’ve been working with them long enough, their feedback is tremendously valuable and almost always makes the work better.

Notice how we said almost always.

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How Can We Help You?

If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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