Good Copy Starts with a Good Copy Deck Template

A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design. Interestingly, the term...

You are what you post: A social media warning

Social media is the great equalizer of our time. It gives everyone the same opportunity to share their views, thoughts, wisdoms and gripes — and people take full advantage of that on a regular basis....

Kawhi Leonard’s Shot — Heard Round The World

2.7 million Canadians watched Game 7 between the Toronto Raptors and Philadelphia 76ers, and all hopefully got to see the Kawhi Leonard shot. It was magic — one of the great sporting moments in our...

Fun with Translation — Google Style

Translation is a super-growth industry. Data from the US Department of Labour shows a 100 percent increase in the number of people employed in the translation industry over the past seven years, and 24...

The Importance of Quality French Canadian Translation

As Canadians, we’ll always remember the 2018 Winter Olympics as a record-breaking performance. But we’ll also remember the PyeongChang games as a reminder of how important it is that French Canadian...

Copywriter tales

On March 10th, 2017, the Page 7 Copywriting brand was folded into Re:word. For nine years, p7 was the copywriting agency of choice for some of the biggest brands and best agencies including Google, BBDO,...

Translation #Fails

Contrary to popular belief, speaking two languages doesn’t make you a translator. Sure, you could get the main point across and in doing so get what you want. But that logic doesn’t apply to written...

Lost in Translation: Why Fluency Matters

So you’re at a point in your business where you need to put all your English content into French to make your website bilingual. Great! But where do you start? Instead of trying to summon some of your...

Qualities of an Effective Translation Service

Here’s the thing about translation…you may need it all the time or only once in a long while, but it had better be accurate when you do it. Not many blunders will make you or your organization look...

How Google Translate Can Make a Laughing Stock of Your Business

Most business owners and operators who require language translation to keep their companies running have likely heard of Google Translate. For those who haven’t, it is a completely free translation service...

Doing Business in Canada? You Need a Quebecois French Translator for Your Web Copy

If you are a business that hopes to make a splash in the Canadian market, you are leaving money on the table if you don’t have French-language copy on your site. Canada has two official languages,...

What to Look For When Choosing English-to-French Translation Services

If there is one thing you really don’t want to get wrong in business copy, it’s the translation of information to a different language. There is no better way to offend large groups of people...

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Categories: Translation