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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    416-800-9257 | 1-855-800-9257 | info@reword.ca
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    • Grammar for marketers: Subject vs. object.

      In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject.  “Grammar for…… READ MORE

    PREVIOUS FEATURE

    • What do we want from thought leadership?

      The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE

    • A Simple Guide for Metaphors and Similes

      If you’re like a lot of writers, students, business people or others who use words to make a point or tell a story, you’ve been confused about metaphors and similes at one time or another.… READ MORE

    • Flare vs. Flair…and Why It’s So Tricky to Tell Them Apart

      For this month’s edition of our “vs.” post, the words “flare” and “flair” came to mind. Flare and flair are a couple of homophones that differ in spelling and in meaning, yet figuring out which… READ MORE

    • Tip for Writers: How Not to Take an Editor’s Corrections Personally

      For a productive writer in any genre, there is rarely time to get down about editorial corrections or criticism. Yes, it may sting sometimes and no writer enjoys seeing their work dissected and critiqued, but… READ MORE

    • Does the “I Before E Except After C” Rule Work In Every Situation?

      Here’s a classic grammar rule that we’ve all heard a time or two. In fact, if you went to any school from kindergarten through grade 8, you’ve probably heard it hundreds of times. “I before… READ MORE

    • Lead vs. Lead vs. Led….I’m Seeing This One Way Too Often Lately!

      If you’ve been following the Re:word blog posts each month you know that we try to include at least one “vs.” themed post (if you haven’t, go back and read them because they’re pretty enlightening).… READ MORE

    • Personality Traits of Highly Effective Copy Editors

      Here at Re:word Communications, we’re under the impression that we have some of the most effective copy editors in the industry. Whether it’s a white paper, a term paper, a website or a training manual,… READ MORE

    • Tips for Making Your Writing “Engaging”

      Whether you are a professional writer, a student or a small business owner who prefers to tackle your own blogging and web content, you’ve probably read about the importance of making your writing “engaging” to… READ MORE

    • What the Heck Is a Heteronym?

      If you’re like most people, you’ve heard of synonyms, antonyms and homonyms. They’re part of the basic English curriculum in every school, after all. However, you may have breezed through every grade, learning more about… READ MORE

    • Qualities of an Effective Translation Service

      Here’s the thing about translation…you may need it all the time or only once in a long while, but it had better be accurate when you do it. Not many blunders will make you or… READ MORE

    • When to Put an Apostrophe Before the ‘s’ and When to Put It After

      Apostrophes play a big role in writing the English language. Not so much in an “understanding the meaning” kind of way, but more of a “proper punctuation” kind of way. If you forget the apostrophe… READ MORE

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