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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM
    • You know the AI vibe when you read it.

      But why does the AI vibe take away from what you’re reading? The first line of an Italian paper by Francesca Simion from the Center for Cognitive Neuroscience and the University of Padova and Elisa Di Giorgio from the Center for Mind/Brain Sciences and University of Trento says it all about the AI vibe: “The ability to… READ MORE

    • AI-generated writing’s impossible-to-meet standard 

      Everyone wants to use AI-generated writing. No one wants to receive it. In 2026, the winner of a science photography prize was disqualified for using generative AI in his entry. The decision was made after complaints on the content organizer’s LinkedIn page that the winning entry seemed fake. Before the accusations started flying and were eventually proven,… READ MORE

    • Wave vs. Waive and Waver vs. Waiver

      You’ve got to love those crafty homophones. For this month’s vs. post, we thought we would offer up a two-for-one. Wave, waive, waver and waiver all sound similar, and it’ll help to keep you on… READ MORE

    • Tips for Dealing with Tight Writing Deadlines

      The dreaded deadline: it’s a writer’s worst enemy. And the best plug to stop the flow of creative juices. Whether you write professionally or as a student, you’re faced with deadlines; and the anxiety, writer’s… READ MORE

    • 5 of the Most Common Grammar Mistakes

      The world of grammar encompasses a wide range of language rules and an even wider range of ways to mess those rules up. If you’ve ever written anything longer than a few sentences, you’ve probably… READ MORE

    • 5 Examples of How the English Language Makes No Sense At All

      When you sit back and really take a look at the English language — at least our North American version of it — it almost seems unbelievable how we ever learn to communicate. With words… READ MORE

    • Self-Editing Tip: Little Words that Don’t Need to be There

      If you’ve been paying attention, you know that using long, complicated words is not the path to clear communication. But even if you’ve learned that lesson and practice it daily, you can still take it… READ MORE

    • To vs. Too vs. Two — the Saga Continues

      This month’s “vs.” selection deals with three words that are often confused, even though one of them refers to a number. If you listen to someone speak, you’ll notice that some version of this word… READ MORE

    • You Can’t Blame It All on Auto Correct…It’s Time to Take Responsibility!

      These days, you’d be hard-pressed to find anyone who hasn’t been a victim of the autocorrect feature on their mobile device at least once. That thing seems to have a mind of its own. It… READ MORE

    • Just Because You Can Doesn’t Mean You Should: The Case Against Using Big Words in Your Writing

      If you’ve been writing for a long time, you’re well read and/or well educated, and you happen to have a large vocabulary, it’s not uncommon to want to show it off. After all, long and… READ MORE

    • Principal vs. Principle…Seldom Used and Often Confused

      For this installment of our ‘vs.’ post, we thought principal and principle could use some clearing up. Many of you rarely have an opportunity to use either one in your writing, so mix-ups are a… READ MORE

    • How to Tell the Difference Between an Active Sentence and a Passive Sentence

      In an earlier blog post, we briefly touched on the subject of active sentences and passive sentences. Usually called active voice and passive voice, this designation affects the meaning and effectiveness of almost any sentence.… READ MORE

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