FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
PREVIOUS FEATURE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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Beware the Buzzword
We’re all guilty of throwing a buzzword in here and there. And with their prevalence in everyday language nowadays, it’s hard not to use them. So what are they? Buzzwords are industry terms that sound… READ MORE
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Wave vs. Waive and Waver vs. Waiver
You’ve got to love those crafty homophones. For this month’s vs. post, we thought we would offer up a two-for-one. Wave, waive, waver and waiver all sound similar, and it’ll help to keep you on… READ MORE
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Tips for Dealing with Tight Writing Deadlines
The dreaded deadline: it’s a writer’s worst enemy. And the best plug to stop the flow of creative juices. Whether you write professionally or as a student, you’re faced with deadlines; and the anxiety, writer’s… READ MORE
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5 of the Most Common Grammar Mistakes
The world of grammar encompasses a wide range of language rules and an even wider range of ways to mess those rules up. If you’ve ever written anything longer than a few sentences, you’ve probably… READ MORE
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5 Examples of How the English Language Makes No Sense At All
When you sit back and really take a look at the English language — at least our North American version of it — it almost seems unbelievable how we ever learn to communicate. With words… READ MORE
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Self-Editing Tip: Little Words that Don’t Need to be There
If you’ve been paying attention, you know that using long, complicated words is not the path to clear communication. But even if you’ve learned that lesson and practice it daily, you can still take it… READ MORE
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To vs. Too vs. Two — the Saga Continues
This month’s “vs.” selection deals with three words that are often confused, even though one of them refers to a number. If you listen to someone speak, you’ll notice that some version of this word… READ MORE
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You Can’t Blame It All on Auto Correct…It’s Time to Take Responsibility!
These days, you’d be hard-pressed to find anyone who hasn’t been a victim of the autocorrect feature on their mobile device at least once. That thing seems to have a mind of its own. It… READ MORE
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Just Because You Can Doesn’t Mean You Should: The Case Against Using Big Words in Your Writing
If you’ve been writing for a long time, you’re well read and/or well educated, and you happen to have a large vocabulary, it’s not uncommon to want to show it off. After all, long and… READ MORE
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Principal vs. Principle…Seldom Used and Often Confused
For this installment of our ‘vs.’ post, we thought principal and principle could use some clearing up. Many of you rarely have an opportunity to use either one in your writing, so mix-ups are a… READ MORE